by Greg Kumparak10/26/2023
Getting people to visit your startup’s website is just step one. Getting them to actually sign up, buy something, or even just care to learn more is a whole different challenge — and it’s one where good design is crucial.
For this episode of Design Review, Aaron Epstein is joined by YC’s newest Group Partner, Pete Koomen, to cover some of the seemingly small things in a page’s design that can ultimately have huge impacts. Pete knows a thing or two about this subject; before joining YC, he was a co-founder of Optimizely, which helps thousands of companies run tests to figure out which potential design changes work best.
They’ll cover topics like:
The YC startups that volunteered for this episode are Rivet, Decoherence, Solve Intelligence, and InEvent. Click any of those company names to find out what each is working on — or gauge how well their designs resonate with you by figuring that out as you watch!
Greg oversees editorial content at Y Combinator. He was previously an editor at TechCrunch for nearly 15 years.