The Coco Controller by Milkshake Labs (YC S12) will turn your iPhone and Android phone into a mobile gaming powerhouse

by Alexis Ohanian8/14/2012

Roll over, Sony, and tell Nintendo the news. The Coco Controller is a Kickstarter project that adds directional controls and game buttons to almost any phone, including the Galaxy SIII, iPhone, and most standard Android handsets. Created by Harvard drop-outs Connor Zwick and Colton Gyulay, the project aims to be a usable, useful addition to the mobile gamer’s arsenal.

The guys are YC-backed and they’ve opened a $150,000 convertible note. The Kickstarter project, however, is looking for $175,000 to build and distribute the controllers. They’ve raised $12,000 so far. A black or white Coco will cost $42 while a color Coco will cost $50.

From the project page:

coco has all of the physical buttons you’re used to, including both an analog stick and a directional pad. By having an analog stick as well as the d-pad, we make sure that you can play any game with the case – not just arcade games. And we’ve put special thought into the analog stick/d-pad combo. The analog stick is low profile, but provides great control and is comfortable to use. The directional pad is capable of 8 directions, but we’ve learned from past commercial controllers and it’s also super responsive when you only need 4. You can play pretty much any game in the app store that requires joysticks with this control scheme.

Developers have already enabled multiple games to work with the new system.

Read the full article on Techcrunch

Contribute to the Coco Controller on Kickstarter


  • Alexis Ohanian