Zapier (YC S12) launches an IFTTT for business users to move data between all the tools they use

by Alexis Ohanian6/20/2012

IFTTT, the service that lets you automate common tasks on the web, mostly focuses on consumer services like Dropbox, Twitter, Instagram, and Instapaper. What’s missing among IFTTT’s 46 supported services, though, are business tools like Campaign Monitor, Basecamp, Asana, Stripe and others. That’s where Zapier comes in. The Y Combinator-backed company (the team is currently in the summer 2012 class) offers what is essentially an IFTTT for business users. The service makes it easy for non-technical users to create connections between 34 APIs that don’t usually talk to each other. Thanks to this, you can, for example, see all your Shopify sales on your Google Calendar or get an SMS alert every time somebody signs up for your Campaign Monitor or AWeber email marketing campaigns.


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  • Alexis Ohanian