We believe that there is an anomaly in the world that retailing via physical stores is still very complex. You can set up your web store in hours, but setting up a physical store is still supper difficult and the path is littered with ad-hoc choices. Our promise to brands is that we will build the store of their dreams at the click of a button. We have built 450 stores to date for 24 brands in India.

We are not stopping at just building stores, our plan is to create a system to manage the store throughout its life-cycle. Brands should be able to buy equipment (Racks, Mannequins, Kitchen equipment), hire and manage manpower, and maintain the store with a single laptop. We are building an operating system for physical retailing.