SEO Specialist at AlgoUniversity (YC S21)

About Us

AlgoUniversity is democratizing education, by enabling personal connection between educator and student at scale. With 2 of our products already hitting PMF, we’re looking for an SEO expert to make our platforms rank #1 on Google search results. If you know how to get us there, we’d love to have you on our team.

You’ll work closely on both on-page and off-page SEO, and have a team of content writers supporting you. This is an individual contributor role and is remote.

What are we looking for

• 2-4 years of experience in this space
• Understanding of web analytics tools
• Understanding of ranking factors and search engine algorithms
• The ability to prioritise and plan key SEO-focused projects that’ll deliver high-impact results
• Expertise in using keyword research tools such as Google Keyword Planner, SEM Rush & keep a tab of innovative SEO tools
• Basic understanding of analytic tools such as Google Analytics
• Knowledge of HTTP protocols, server responses, browser requests, cookies, FTP, SFTP, SVN

What you will do

• Recommend ways / identify new opportunities to make our website SEO friendly to drive more organic traffic
• Conduct a keyword research exercise to identify relevant ones for our brand; develop a strategy to target -keywords & monitor them every month
• Work closely with the content team on blog themes and frameworks to deliver excellent SEO results
• Implement link-building initiatives and suggest compelling ways to increase backlinks (paid & organic)
• Optimise website pages to improve SERP ranking
• Chalk out your approach and best practices to leverage our Google My Business presence.
• Share recommendations on Video SEO Work towards getting AlgoUniversity featured on Chrome / Google Discover / News
• Leverage SEO tools such as SEMRush, ahrefs impactfully to derive keyword insights and content recommendations * Measure MoM SEO performance and present your findings and way forward in a thoughtful way

Apply If

• A self-starter with an autonomous style of working
• Able to think of SEO keeping customer perspectives and user journey in mind
• Meticulous about monitoring trackers and bringing back actionable insights to the team
• Curious; you keep yourself updated on the latest in Google’s algorithm and enjoy research and learning
• Collaborative

We start off with a video conversation to get to know each other, answer any questions you might have about the process, and assess an initial potential match.

That will be followed up with a call with our CTO Nalin Abrol to discuss your past and strategies to rank our products on top on Google Search.

Depending on how that goes, you will have a Founders Call with our CEO Manas Kumar Verma, to make you understand the long term vision of our work. If the interview goes well, candidates will receive an offer within 24-48 hours.