Apten is an AI SMS agent that automates sales and marketing for B2C service businesses. We help businesses build custom agents that drive higher lead conversion and deliver personalized messaging at scale.
Active Founders
Daniel Ho
Founder
Daniel is the Co-founder & CEO @ Apten. Previously a PM at Tesla building systems to automate the detection and chargeback of supplier issues ($XXM in cost recovery / year). Built supply chain analytics at Amazon, Lucid Motors, and Walmart. Studied Economics + Data Science at UC Berkeley.
Roshan Kumaraswamy
Founder
Roshan is the Co-founder & CTO at Apten.
Before Apten, Roshan spent three years at AWS building sales planning applications & data platforms to empower the AWS Sales org. Before that, he ideated & built multi-data source capabilities for Flux (language) at InfluxData (YC W13) as one of their first interns, and studied EECS at UC Berkeley for 3 years.
TLDR: Apten is an omni-channel AI agent that engages and nurtures leads across text, call, and email.
Today, Apten automates sales and marketing conversations across hundreds of thousands of leads.
It responds at any time, automatically follows up with personalized messages, and dynamically switches between channels to meet leads where they want to be met.
B2C services companies today (insurance, home services, financial services, education, etc) rely on a combination of call centers, dialers, email/sms marketing automation systems to convert new leads.
These systems fall short because:
Human teams are required to scale up sales operations
SMS/email automations are typically one-way, static sequences
Our Solution
Built for enterprise, Apten comes with:
Omni-channel capabilities: set up a single conversational flow that works across SMS, voice, and email
Apten maintains unified memory across SMS, voice, and email (just like a human does) to personalize conversations at scale
It also processes existing data/context about leads from your CRM to nurture leads with relevant follow-ups
AI tools: Give Apten an API, and it will take actions with your systems (scheduling, dialers, quote APIs, etc)
Human in the loop: Handles transfers to your human team at any time (cold or warm)
Reliability: includes a native guardrail system that automatically detects non-compliant messages and proactively fixes them before they’re even sent out