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Artificial Societies

We build networks of AIs to simulate high-value audiences

Artificial Societies are networks of thousands of AIs that model the opinions of important groups of people. We are informing clients with $3T+ in total market cap, helping global F100 enterprises test how their biggest decisions shift the opinions that matter, including those of their customers, investors, opinion leaders, and regulators. We are experts in human societies. James, our Founder and CEO, is a Cambridge psychologist and data scientist who led the seminal paper that studied how 33,000 AI chatbots interact. Patrick, our Founder and Chief Product Officer, is an Applied Behavioural Scientist with years of experience helping F500 enterprises conduct market research. They are joined by a team of behavioural scientists, social scientists, and political scientists, all with a passion for uniting technology and an understanding of humanity. Our vision of Artificial Societies is a Societal World Model - socially intelligent technology that shape the decisions that shape the world. No planes fly without a wind-tunnel; no medicines are approved without clinical trials; and yet, the biggest decision societies face today are taken as bets. We see Artificial Societies as a historically inevitable technology, and see it as our lives' mission to bring it to life.
Active Founders
James He
James He
Founder
CEO at Artificial Societies. Ex-Cambridge computational social science. Ex Yonder. At 16, James was offered $600k to fund his ed-tech startup but chose to attend Cambridge instead. After graduating, James turned down a PhD offer to join Yonder - a credit card startup - and built the entirety of their lending ML systems. He then started his own scholarship at age 21, and led the largest-scale study of an LLM society in his spare time. He co-founded Artificial Societies in Oct 2024.
Patrick Sharpe
Patrick Sharpe
Founder
Leading Product at Artificial Societies. Background in applied behavioural science. Patrick completed an MSc in behavioural econ, and left academia to lead behavioural science and CX projects at iptiQ - an insurtech startup owned by Swiss Re, the largest Reinsurer in the world. He joined Unconventional Wisdom, a specialised behavioural science consultancy, and scaled the client-base 3x within a year, before co-founding Artificial Societies in 2024.
Company Launches
Artificial Societies - Simulate High-Value Audiences
See original launch post

Hello World, we’re James and Patrick - founders of Artificial Societies 👋

We simulate 1000s of stakeholders and how they react to information. We help Fortune 500 enterprises simulate how their most important audiences - policy influencers, investors, buyer committees, etc. - react to their most important marketing and comms decisions. Find out more at societies.io.

Our Story

We’re both behavioral scientists, but took different paths - James used machines to predict humans, while Patrick ran experiments in large organizations.

In 2023, James started tinkering with a crazy idea: what would a society of 33,000 AI bots look like? He wrote this into the first-ever large-scale academic study on AI societies, and started turning it into a product.

One day in a London coffee shop in 2024, James used a simulation to recreate an experiment Patrick had spent two months on… in just ten minutes. That same week, Patrick quit his consulting job to co-found Artificial Societies with James.

We started by simulating a network of 1,000 VCs, and used it to raise a pre-seed and get into YC. Next, we built Reach, a tool that let anyone create an AI simulation of their own LinkedIn audience, to test posts before hitting publish.

Now, we are focusing on enterprise customers and consulting partners who are demanding us to build a more exceptional technology:

Introducing Radiant

We help marketing and strategic comms teams build bespoke AI simulations of high-value audiences, for insights on questions no one else can answer.

Radiant has already delivered over 18 million responses to global F100 enterprises, that helped shape over 100 million dollars’ worth of decisions ranging from investor relations, high-value advertising, crisis communications, reputation management, and corporate strategy positioning.

Here’s Radiant in action.

To power Radiant, we’ve built over 2.5 million AI personas that are all grounded in real human behaviour – not just what people say, but also what they do, and who they are influenced by.

But our enterprise partners choose us not just because we have achieved 1) 95% distribution accuracy against human self-replication, and 2) 90% persona internal coherence, both on empirically and theory-grounded evaluations.

More importantly, they choose us because of our ability to deliver impossible research projects - such as having insights backed by millions of responses within 24 hours, such as being able to test sensitive strategies on high-value audiences with 100% security, without human risk.

What’s next?

Our vision of Artificial Societies is a Societal World Model that enables infinite experimentation, so that every organisation can have awareness of outcomes, before making a decision.

No planes fly without a wind-tunnel; no medicines are approved without clinical trials; and yet, the biggest decision societies face today are taken as bets.

We see Artificial Societies as a historically inevitable technology, and see it as our lives' mission to bring it to life.

Our Ask 🙏

We are rolling out Radiant at marketing & comms teams globally. If you are someone / know someone who lead strategic comms consultancies or enterprise marketing firms, please reach out or introduce us at founders@societies.io.

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Jobs at Artificial Societies
London, England, GB
£80K - £150K GBP
0.05% - 0.20%
3+ years
Artificial Societies
Founded:2024
Batch:Winter 2025
Team Size:12
Status:
Active
Location:London, United Kingdom
Primary Partner:Jared Friedman