An employee benefits card for modern companies

Product Marketing Manager

Based in US / Remote
Job Type
3+ years
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Jaclyn Chen
Jaclyn Chen

About the role

Work at Benepass

Benepass helps companies take care of their people. With a single benefits card & mobile app, employees use Benepass to get tax savings on essential expenses like healthcare and childcare, invest in mental & physical health, furnish their home office, join coworkers for Zoom happy hours, take educational courses, and much more! With Benepass, corporate benefits are flexible, cost effective, and easy to use.

Since we graduated from Y Combinator's W20 class, we now cover several thousand employees with Benepass and are growing quickly. Our investors include Gradient Ventures, Y Combinator, and awesome angels like Aaron Levie of Box.

We're a small team looking self-starters and doers. Our professional backgrounds are incredibly diverse ranging from Wall Street to Google/Facebook to barbershops and professional sports. No matter your background, what we care about is passion, attitude, and learning agility.

About the Role:

We are hiring a Head of Marketing! This person will have the opportunity to set the foundation the marketing function at Benepass. We're looking for someone who resonates with what we're building and can strategically position our story, and will execute on tactics.

Specifically, you will:

  • Lead demand generation and top of funnel acquisition
  • Strategize and execute on content marketing
  • Craft the message and positioning around our product
  • Choose the best tools to build our your function/team

What we're looking for:

  • Experience at a previous startup in B2B marketing. Knows what great looks like.
  • Awesome communicator. You have a way with words that most of us do not.
  • Creativity and willingness to experiment.
  • Willingness to roll up your sleeves. We're a startup after all.

Nice to have:

  • Experience with HR/People Ops buyer
  • Experience at a startup (<100 people)
  • Experience building a team

Why you should join Benepass

Benepass (YC W20) helps companies take care of their people; employees get a single card for all of their benefits, paired with a friendly and intuitive mobile app. Our product makes it easy for employees to save on essentials (like child- and healthcare) and to enjoy their company’s perks (think work from home setups, fitness memberships, and free lunch) especially in a remote-first world. We also automate away tons of manual work that companies usually have to do to manage benefits.

Our investors include Gradient Ventures, Y Combinator, and awesome angels like Aaron Levie of Box.


Benepass is using modern software, automation, and a great UX to transform the $30+ billion benefits industry. We’re displacing incumbents running on manual processes and legacy technology, like fax, checks in the mail, and artisanal CSVs.

To do that at scale, we need to solve hard technical problems involving payments, security, integrations, NLP, nightmarishly complex and ever changing rules, automation, and a whole lot more. We also have to deliver an incredible user experience through our web and mobile apps.

We know we’re on to something here: In the past year, we’ve grown to cover thousands of lives and signed big customers who are household names. We've found product-market fit and we’re growing at breakneck speed.


In my opinion, one of the biggest reasons to work here is the team you’ll be joining. I love that I get to work with a team who are not only smart and super capable, but are also really friendly and genuinely care about each other.

Background-wise, we run the gamut, from Wall Street to Google & Facebook to barbershops and professional sports.

(Also, nerd sniping each other is the company sport. Frequent topics include robotics, AI, synthetic biology, dev tools, rockets, WSB, cryptography, and our pets.)