India’s first and only marriage super app

Senior Organic Marketing Manager (ASO)

$15k - $25k / 0.10% - 0.30%
Bengaluru, KA, IN
Job Type
3+ years
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About the role

About the company:

Betterhalf is on a mission to help Indians find their match with single click matching. With 1M users and a presence in every city in India, our reach is expansive — and we’re rapidly growing users (50% quarter over quarter).

By mid next year, we'd like to become India's 3rd largest matrimony player and make our path to No.1. There’s never been a more exciting time to be at Betterhalf.

Company funding: has successfully raised a $5M Pre-Series A round and is backed by Y Combinator, Tribe Capital, Quiet Capital, Kunal Shah and Nobroker founders. Betterhalf is expected to do Series A in 6 months.

Overview of your role: As a key member of our team, you will consistently look for innovative ways to increase our volume of new users, collaborating closely with our analytics, paid, and organic acquisition teams to understand the performance of our App Store / Google Play acquisition campaigns and their impact on our key conversion funnels also testing to boost conversions, establishing best practices, documenting results, and assisting with execution.

Your growth: You’ll experience Series A, B in 24-months and become integrated as a full stack organic user acquisition manager covering ASO, SEO and product driven growth You’ll see a 100-people team becoming a 200-people and will grab the rarest opportunity to be in the room where the company’s decisions are planned with founders and business leaders.

Roles and Responsibilities: Optimizing Apps for App Store and Google Play. Create and implement ASO strategy to improve conversion rate. Plan and follow-up on traffic and other marketing initiatives Create and present review and action plans to drive user growth based on your analytical insights. Provide guidelines and recommendations to other stakeholders on how to maximize discoverability and improve conversion rate based on analytics Liaise with Product Marketers and Paid Acquisition teams to ensure the right alignment with their roadmaps, and support our up and coming acquisition campaigns and new features releases.. KPIs, delivery and measurement in-line with core business priorities. Generate performance reports for management. Manage ASO strategy through constant A/B testing and optimization efforts for both Apple App Store and Google Play Store. Work with external agencies and internal stakeholders to gain insights and identify areas for improvement. Explore new opportunities for user growth including new strategies, channels and partnerships.

Preferred Experience: 3-5 years of organic user acquisition experience Achieved 100k monthly organic installs Got an app featured on Google Play / App Store (preferred)

Compensation: Fixed compensation: INR 12-20L Additional perks and incentives Stocks: INR 25L-50L

Joining Date: 30-60 days, Preference: Joining in 30 days

If you are looking to build and contribute to the mission of building the next generation matrimony super app, please reach out. We're super thrilled to partner and make you succeed.

About the interview

Fairly straightforward. HR Person will have a quick 10-15 min chat with the candidate and once aligned, directly the founders get involved.

1st call: HR Person 2nd call: Product Manager / Marketplace Manager 3rd call: Founder 1 / CEO 4th call: Founder 2 / CTO 5th call: SEO Head

Expect 3-5 round with the company leaders across the product, marketing and marketplace and then offer gets released. While we say 7 days from the first call with the company, in most cases, hiring gets closed in 3-5 days.

If you really think you can drive product growth without ads and demonstrated over 100k monthly organic installs and/or got an app featured for a week, you can write directly to

Why you should join Betterhalf serves a single purpose - create a secure place for the individuals who are #LookingToSettle and willing to #TakeTheCharge to find a compatible life partner of their own choice, at their own pace; without the direct intervention of parents.

Team Size:25
Location:Bengaluru, India
Pawan Gupta
Pawan Gupta
Rahul Kumar Namdev
Rahul Kumar Namdev