Promotions-enabled mobile POS for cornerstores.

Business Development / Commercial Lead

Job Type
3+ years
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Yih Lin Teh
Yih Lin Teh

About the role

bipi is a free, easy-to-use POS app for cornerstores ("warung") in Indonesia. We help merchants track sales, and run in-store campaigns to promote FMCG products. We are the first to bring consumer promotions to cornerstores, which has the ability to increase store revenues by up to 15% monthly, and FMCG product sales by up to 60% for each campaign.

How can you contribute?

  • Lead our commercial and business development efforts with top FMCG companies in Indonesia
  • Build network and develop relationships with category directors and brand managers in FMCG companies
  • Support pitch and sales cycle with potential customers
  • Provide strategic inputs for product development and FMCG sales approach
  • Identify and execute on opportunities for revenue generation within or beyond FMCG industry

What are we looking for?

  • Based in Indonesia
  • Experience working in FMCG industry in Indonesia and Southeast Asia (e.g., brand, category management, marketing)
  • Understanding of General Trade segment (warung) in Indonesia
  • Familiarity with technology start-ups, mobile applications and data anlaytics
  • Proactive and able to work independently to drive sales outcomes

Why you should join bipi

In Indonesia, ~US$100 billion worth of consumer products are channelled through cornerstores (warung) annually. Cornerstores today are primarily cash-based and do not have any systems to run promotions.

Bipi is a free, easy-to-use POS app for cornerstores in Indonesia. Cornerstores simply scan barcodes to instantly access products & prices, track sales and manage their stores. We facilitate promotions for FMCG brands in our stores, boosting sales by 10-60%.

Our founding team has worked with large brands like Coca-Cola, Mondelez and AB Inbev, where we learned that brands spend 20% of revenues on promotions, making it a $3B opportunity in Southeast Asia.

Team Size:15
Location:Jakarta, Indonesia
David Chew
David Chew
Yih Lin Teh
Yih Lin Teh