First-party customer data infrastructure
Build your customer record of truth for the privacy era. Blotout is a governed and consented customer data lake that deploys in your infrastructure and lets you capture data from event SDKs, ETL, and internal databases. Built-in BI and ML let you analyze and attribute data in ways that third-party tooling can’t. The lake manages compliance and consent for any data you share. This makes the following possible: Accuracy — your analytics and attribution see 100% of your users, including ad blockers Unification — your dashboards can include sensitive data you would never send to third-parties Efficiency — consolidate your customer data tools and only pay for what you use Privacy — governance, audit logs, and no third-party scripts — Blotout gives you your own fully optimized data lake, ETL, and unlimited BI, all within your infrastructure.