Codingal

Online after-school for K-12 students to learn coding

Senior Performance Marketing Manager at Codingal

$15k - $30k / 0.10% - 0.50%
Location
Bangalore, India
Job Type
Full-time
Experience
3+ years
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Satyam Baranwal
Satyam Baranwal
Founder

About the role

Codingal is on a mission to inspire school kids to fall in love with coding.

Codingal is the #1 coding platform and community for school students to learn Computer Science by building apps, games, and websites. All classes are taught live 1:1 by vetted and trained teachers with a programming backgrounds.

Launched in September 2020, Codingal has already empowered 100,000+ students by motivating them to start learning coding via competitions and high-quality coding education. All classes are taught live 1:1 by vetted and trained teachers who come from a coding background. The coding curriculum is based on a standardized K-12 Computer Science Framework, which students find very fun & engaging.

We are backed by top investors including Rebright Partners and Y Combinator.

Coding helps improve logical thinking and problem-solving skills by 70% among kids at a young age, also enabling them to perform better in other subjects in school. Moreover, coding jobs are the future. They already constitute more than 60% of all jobs in science, technology, engineering, and math. While still in school, those who start young will be ahead of everyone by the time they get into college. They will be creators of the future. Learning to code at a young age will inspire more kids, including girls, to take up Computer Science as a major when entering college. Today, schools and traditional education systems are not equipped to provide the right coding education to children. Codingal is here to change that and empower every student with the tools, content, and live coding classes to start learning to code and build anything they can imagine.

We are looking for a Performance Marketing Manager who is passionate about this role.

Roles and Responsibilities:

  • Manage and own all the paid channels to generate a continuous lead funnel.
  • Expert in handling Google adwords, Facebook ads, Youtube ads, Paid campaign, Remarketing, Video marketing, - Linkedin and other channels
  • Should have handled monthly budget of at least INR 50 lakhs
  • Responsible for handling all the Codingal social channels
  • Plan and deliver lead generation campaigns for India, US & select international geographies
  • Responsible for monthly acquisition targets for Codingal
  • Optimise landing pages for mobile and desktop
  • Come up with interesting insights to create a pipeline of marketing campaigns
  • Build a monthly/quarterly roadmap of marketing content along with Content and Brand team
  • Collaborate and work closely with the business development team to ensure marketing objectives are met.
  • Strategize and execute offline events
  • Plan, monitor, maintain & report monthly marketing budgets and data
  • Ensure all marketing communications are in line with the business & brand guidelines
  • Keep a close watch on competition. Share best practices with the team

So, who is a good fit for the role:

  • Someone who has hands-on knowledge of all paid marketing channels and an expert in running paid campaigns. - Knowledge of Google adwords is a must
  • Someone with at least 4 years of experience working on performance marketing
  • He/she should be a growth hacker with a strong analytical bent
  • Unmatched enthusiasm to keep up with the pace of the business and the team.

Compensation: 12L to 20L (based on experience) + stock options.

Job Location: Bangalore

Come, join us on the journey to provide coding education to every K-12 student and prepare them for the future. Apply now!

Why you should join Codingal

Codingal is on a mission to inspire school kids to fall in love with coding.

Codingal is the #1 coding platform and community for the school students to learn Computer Science by building apps, games, and websites. All classes are taught live 1:1 by vetted and trained teachers with programming background. We have seen good revenue traction since the launch in Sep 2020, great retention at 80% and outstanding NPS at 80, large and growing market with low penetration, and a strong founding team of 2nd-time entrepreneurs.

We are backed by top investors including Rebright Partners and Y Combinator.

You get to work with a young & smart team who are on a mission to inspire school kids to fall in love with coding. Our employee NPS is 73, probably better than any other company out there. Come, join us on this rocketship style journey. Apply now!