Head of B2C Growth Marketing

☎ Community Phone

Community Phone is a venture-backed, Y-Combinator graduate with a simple mission: make the phone more powerful.

In the smartphone revolution, we've forgotten about the phone; it's been left behind technologically. It serves us spam calls or requires small business owners to learn technical concepts like VoIP (Voice over IP or internet calling).

In 2022 we grew our recurring revenue by over 400% while discovering profitable channels ready for optimization and scale.

Our team expanded from 17 people in 2022 to 70+ now. Our customers now include KFC, AT&T, dozens of state and local governments, and General Motors (as well as consumers around the US).

Our investors are the same early investors in companies like Reddit, DropBox, Airbnb, Twitch, and Lyft. Our culture is customer-centric and believes happy customers are the best salesforce on the planet! Our growth has been organic, and we’re growing the team to meet the demand.

💼 About the role

In 2023, we’re ready to take our consumer business to the moon and are looking for a Head of B2C Growth Marketing to take over the entire consumer marketing funnel, from traffic to MQLs to conversions to referrals and everything in between.

We’re growing fast despite not having scratched the surface of our existing channels, stood up new channels, or optimized our conversion funnels. If you’re looking for an opportunity to be the leader that takes us to the next level, we’d love to meet you!

💪🏼You will...

Develop and Iterate on a “theory of the customer” and do what it takes to understand the problem people want to solve when they reach our website

Scale Paid Acquisition delivering exceptional CAC: LTV and paybacks, optimizing ad platforms with the entire data funnel: not just conversions but MQLs and SQLs and more heavily weighting high-LTV leads

Manage Analytics by getting deep in the weeds using Google Analytics, Amplitude, Hotjar, and your analytics tools of choice to get real insights into how visitors are engaging with the website

Discover New Channels and go from 0 to 1 to get new acquisition channels off the ground.

Work Cross-Functionally to take successful lead gen tests into product-led growth opportunities

Report on key metrics related to the volume, cost, and funnel metrics of leads, MQLs, and SQLs

🤩 You are...

Motivated by Challenges and energized about essential business KPIs and figuring out how to deliver on ambitious goals

Experienced with Referral Programs and have started a flywheel that incentivized existing customers to drive cheap, reliable, high-LTV customers via referrals

A Conversion Pro who understands scaling paid acquisition, you can build funnels to convert paid and earned traffic by thinking deeply about what stage of the buying journey the lead is in and how to match a conversion experience that lines up with that stage

An Email Marketing Champ moving MQLs into SQLs: you’ve built email drip sequences that move leads down the funnel and qualify them for the sales team

Experienced with Every Step of the Funnel from traffic, MQLs, SQLs, on-site conversions, churn, and referrals

A Builder who has developed a new channel from 0 to 1, scaled a channel from 1 to 100 and has experience with a growth-stage marketing team moving from series A to B

Used to Testing methodologies to determine marketing channels incrementally

Masterful in scaling and optimizing performance marketing budgets

💙 Community Phone Culture

Community Phone has a customer-obsessed culture. We are looking for team members who love our product and mission and see the remote first environment as a bonus.

Beyond the job description, here are some traits members of our team share:

We value Curiosity and learning in our employees. We promote open-mindedness, embrace mistakes, and encourage challenging questions for personal growth. We create a culture of continuous learning to empower our team to tackle challenges and excel in their roles.

Efficiency in everything. We operate lean, optimizing resources to improve our products and deliver a world-class customer experience. We prioritize value over excess, embodying a scrappy and resourceful spirit to achieve our mission and values.

We prioritize taking decisive action over deliberation, recognizing that building a world-class product requires pushing personal limits and taking risks. We believe that a Bias Toward Action is essential for achieving our goals and delivering exceptional customer results.

We strive for Transparency and prioritize open, Direct communication. This helps us resolve issues quickly and build strong relationships with our stakeholders.

We take our work seriously and see it as a reflection of who we are. We're always looking for ways to improve and are open to feedback. We approach our work with a sense of ownership and a desire to deliver the best possible results. By embodying a Founder Mindset, we're able to achieve our goals and create exceptional products.

We value a Caring Mentality. Our customers come first, and we collaborate to provide exceptional service. We prioritize teamwork over personal accolades, fostering a customer-focused culture that drives our success and promotes a supportive work environment.

Join our team and help us lead the market with delightful customer experiences and a supportive, collaborative work environment. If our values resonate with you, we would love to have you on board!

Our salary ranges are determined by role, level, and location.