Convictional is a Y Combinator-backed start-up building an industry-leading solution for B2B trade. We exist to make trade easier for retailers and their suppliers in B2B transactions by automating the labor-intensive supplier integration, onboarding, and merchandising process.

Each year, trillions of dollars worth of B2B trade is transacted using Electronic Data Interchange (EDI). EDI is difficult for modern businesses to work with — it takes three months on average for retailers to onboard a single supplier. Convictional is changing that.

Our Supplier Enablement Platform enables retailers and marketplaces to onboard, integrate, and transact with all of their suppliers. Convictional's API-driven infrastructure is used by large retailers like Staples, Indigo, Harry Rosen, and brands like Caraway and Detox Market. We recently raised a $40 million Series B financing round to scale our impact to even more companies.

Convictional's platform is informed by thousands of hours of customer consultation and a deep appreciation for both the buyer and seller perspectives. We are continuing to learn about the massive value to be unlocked from all types of B2B trade, including marketplace, dropship and wholesale. We’re aiming at theoretical maximums, not feature-completeness, and intend to bring as many businesses along with us as we can.

Taking a new approach to an old problem is nothing special. Our team, and how we engage with each other, is. Our team is ambitious, biased towards action, and embodies kindness. We take a learning first approach and feel responsible for fully exploring the best customer-focused solutions. We value thoughtful debate and, at our core, live by four values: Focused Intensity, Learning Velocity, Long Term Thinking, and Kindness.

We are a fully distributed team with people located across Canada and the US. Your time is your most valuable resource, so you set your hours. If you’d rather work at 10pm instead of 10am, we’re cool with that. We use email, not Slack. Meetings are infrequent so we can focus on doing deep work. We expect you to invest in sustainable work practices, go to coaching or therapy at least occasionally, and adhere to 10% compound time so that you can scale your impact.

We are determined every day to pioneer infrastructure that will move trillions of dollars worth of B2B trade. We welcome those who want to join us.