Cyble

Cyble empowers organizations with darkweb & cybercrime monitoring.

Director of Product Marketing at Cyble

Location
Remote / Remote
Job Type
Full-time
Experience
6+ years
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About the role

About the job

This candidate will have a strong understanding of product strategy, branding, full-funnel integrated marketing strategy and sales enablement, and a track record of cross-functional coordination. You will work closely with the broader team and be hands-on from day one.

Responsibilities:

Own messaging and positioning. We have ambitious goals of creating a new category of software that helps researchers and their teams develop a new level of customer understanding. You will own how we position the product in the market, define our value proposition, and the language we use in marketing material, within the product, and in internal discussions.

Develop a deep understanding of our market and customer. We are a customer-obsessed team, but you will take this to an entirely new level of understanding. You will define customer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings. The team will look to you as the voice of the customer.

Support product launches. Our product team moves fast so we constantly have exciting new features to share with our customers. You will write blog posts, help articles, create launch materials for our sales team, write email newsletters, and communicate with our rapidly growing Slack community to support these launches. You also know that a product launch is just the beginning and will support the continued adoption of features as our team improves them.

Partner with our product team. Be a close partnership with our product, design, and engineering teams. You'll contribute to our product strategy, how we prioritize features, and be a constant advocate for our customers. You will understand our funnel better than anyone and drive pricing and packaging decisions for new features and products.

Enable our go-to-market teams. Support our small, but effective sales and customer success team. Identify and deliver assets, programs, campaigns to accelerate our self-serve acquisition, including webinars and pre-recorded demos. Prepare and drive enterprise cases studies as sales enablement material, drive partnership opportunities, and own analyst relations.

Execute in the face of ambiguity. We are moving fast and defining an entirely new category of software, which means we are faced with plenty of uncertainty and ambiguity. It is critical that you are able to balance strategic thinking with rapid execution. You believe in constant progress over perfection.

Grow our product marketing function. You will be our first true product marketing hire. You will work closely with our management team to build the team, define ways of working and recruit future team members.

Your background:

Experience in product marketing, customer success, strategy, consulting, or SaaS sales. You have several years of experience in a customer-centric role. You have experience supporting products and features, at any point of the product development journey, from ideation to launch to adoption. Experience working closely with product teams. We expect you to jump right in and collaborate with our product managers, designers, and engineers. You've had experience working in the weeds with product teams in making tough priority tradeoffs. Clear communicator. We expect you to take big, ambitious ideas and distill them down into concise, exciting talking points. You have experience bringing the voice of the customer to an entire team and getting buy-in on your ideas and strategies. Experience with B2B SaaS Cybersecurity products. You understand product-led growth strategies for B2B SaaS cybersecurity products and have implemented them before. Freemium growth models, funnel analysis, and pricing decisions are areas that you have experience owning and driving. Pragmatism. We're looking for someone who can wear multiple hats across the design process, and with great attention to detail create quality experiences that reflect our brand. Strong domain expertise is a plus. Ideally, you have hands-on experience working in small startups that are growing and transitioning to a more mature scale-up. Domain expertise in user research or design software is specifically a plus for this role.

Bonus points if:

You’ve experience with threat intelligence, darkweb monitoring, or digital risk protection services

About Cyble: Cyble is a global threat intelligence SaaS provider that helps enterprises protect themselves from cybercrimes and exposure in the darkweb. Its prime focus is to provide organizations with real-time visibility to their digital risk footprint. Backed by Y Combinator as part of the 2021 winter cohort, Cyble has also been recognized by Forbes as one of the top 20 Best Cybersecurity Startups to Watch. Headquartered in Alpharetta, Georgia, and with offices in Australia, Singapore, and India, Cyble has a global presence. To learn more about Cyble, visit www.cyble.com.

Why you should join Cyble

Cyble is a cyber intelligence company that empowers organizations with darkweb & cybercrime monitoring and mitigation services.