Dear Brightly is a beauty company powered by telemedicine. We aim to democratize beauty and make the most essential skincare products vetted by dermatologists accessible to everyone. Our mission is to help people spend less time figuring out their skincare routine by way of trial and error so that they can focus more on living.

At the moment, we are primarily focused on making personalized prescription retinoids more accessible. Our web app allows customers to upload photos of their face and answer skin profile questions. A dermatologist remotely uses the information submitted by the customer to evaluate and prescribe the right retinoid product, and then the pharmacy fulfills and ships the prescription to the customer.