Contract and negotiation AI built for lawyers

Growth Marketing Manager

$90K - $150K
New York, NY, US
Job Type
6+ years
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About the role

About the Role

We’re hiring the first Growth Marketing Manager to help scale the digital and email marketing efforts at DraftWise. To date, DraftWise has successfully acquired some of the world’s biggest law firms and built up brand awareness and trust through traditional marketing channels. Now, with an expanded ICP, the DraftWise marketing team is eager to explore a breadth of new channels to capture more of the market.

In the growth marketing function, you will have the power to shape the earliest customer experience at DraftWise – you’ll work cross-functionally to deliver a best-in-class customer acquisition strategy and help to build a unique growth playbook, unlike anything we’ve seen in legal tech. You will be responsible for scaling some of our most important marketing channels, and we expect you to be comfortable forecasting campaign performance, optimizing conversion, and scaling channels for several ICPs.

Responsibilities breakdown

  • Partner with the Head of Marketing to build a scalable paid acquisition function at DraftWise.
  • ​​Effectively manage a set budget, allocating resources across various channels (including paid SEO, display, and experimental channels), markets, and ICPs to achieve high ROI and meet inbound acquisition goals.
  • Work closely with the content team to optimize conversion across organic inbound campaigns and activities, and build a thoughtful, data-first email marketing strategy.
  • Support continuous marketing site experiments and landing page optimization efforts.
  • Collaborate with the sales team to understand inbound performance, increasing demand and conversion on inbound traffic.
  • Improve attribution reporting and best practices, staying up to date on the best MarTech and techniques for optimizing the customer journey and internal reporting.
  • Develop an internal reporting system and own efficiency metrics, and provide in-depth, documented analysis of campaign performance.

You will have broad ownership over your initiatives, the ability to shape our culture as we grow, and flexibility over your schedule. The marketing team is based out of our NYC office.

What we value

  • Comfort in communicating in a transparent, direct environment.
  • Cultivating an environment of trust through well-intentioned feedback.
  • The ability to work independently and make decisions with minimal direction.
  • Interest in working in a fast-paced environment with dynamic objectives.

Role requirements

  • 5+ years experience in a growth strategy role at a B2B Series B or C company, owning a set budget and reporting system, and scaling a growth acquisition strategy during a period of significant revenue growth
  • A strong background in growth engineering, growth marketing, or similar functions.
  • Comfort with a data-first approach to marketing strategy and a willingness to own and iterate on internal operations, tools, and reporting systems.
  • Familiarity with critical MarTech, including Webflow, Segment, Sendgrid, Salesforce, analytics tools, and more.
  • Startup SaaS experience, especially in professional services, is a plus!

About DraftWise

DraftWise is at the forefront of AI in the legal industry, building a secure knowledge platform that helps lawyers at elite law firms draft, negotiate and review contracts faster, and with an edge over their competitors. Our core product unlocks for the first time the years of historic legal contracts that firms have negotiated for their clients. We use the latest in data management, machine learning and language analytics to help lawyers and legal professionals write better, safer contracts. Some reasons to join DraftWise:

  • Our core offering has achieved product market fit proven by our partnerships with the industries leading Vault 10, Magic Circle and AMLAW 100 firms.
  • Our founding team is composed of former Palantir and Google engineers along with an experienced lawyer from a top global law firm.
  • We are backed by Y-Combinator and recently raised our $20M in our Series A backed by Index Ventures
  • We are a fully remote company, though offer the option to co-work in our major cities in the US and Europe.
  • We are working with the latest generative AI technology and developing practical applications of it for the legal industry
  • We are solving problems that matter to lawyers, and our users love us for it!
Team Size:28
Location:New York
James Ding
James Ding
Emre Ozen
Emre Ozen
Ozan Yalti
Ozan Yalti