10-minute delivery service for college students.

Head of Product

$120k - $160k / 0.20% - 1.00%
Santa Monica, CA, US
Job Type
6+ years
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David Lin
David Lin

About the role

What We're Building

Duffl delivers snacks to college students in 10 minutes. We use data to wholesale high demand/high margin products and deliver them directly to our customers using electric scooters and a student-driven workforce. We've launched at: UCLA, USC, UCSB, UC Berkeley, UofA, ASU, TSU and UT Austin & are cash-flow positive at mature campuses. Join us on a journey of empowering students to better serve each other! www.jobs.duffl.com

What you'll be doing

As the Head of Product, you will be responsible for Duffl’s product end-to-end, including setting the longterm vision, strategy, and roadmap. You’ll work alongside the CEO to develop and oversee the implementation of product strategies across the business, including UI/UX design, product management, data analysis, and funnel & referral optimization. In this role, you will be responsible for evolving Duffl’s strategy to serve the diverse needs of customers, as well as optimizing the customer journey. You will own acquisition, engagement, retention, and monetization. Your strategic expertise will enable you to drive and push forward a strong data-driven culture throughout the Company and influence our growth strategy. The ideal candidate is someone who thrives in a fast-paced environment and has a passion for Duffl and our community. The candidate will have demonstrated success solving highly complex and impactful problems, both hands-on or influencing cross functional leaders and teams. Successful candidates will demonstrate strong business judgment, product and technical skills, and are able to build and operate at scale Overall success of this role is measured by customer retention and order growth while managing costs.

About the Work

In this role, you will be expected to: • Benchmark against best-in-class experiences, identify unique opportunities, remove friction along the customer journey and improve retention • Lead weekly sprints to hit targets, iterating on past successes and failures with quick turnarounds on adapted approach to reach growth ambitions • Lead analytical efforts supporting our business teams in an unstructured environment to identify insights and improve decision-making • Drive alignment on key performance indicators (KPIs) to measure business results and evaluate the health of the business • Break-out of lower funnel efforts by looking for opportunities across the full customer journey and improve the customer experience • Drive product development with a world-class team of Engineers and Data Scientists to deliver impact for our business and users • Influence cross-functional partners and Leadership team. Communicate concisely and influence outcomes • Set aggressive yet realistic and practical goals for the team with clear objectives regarding measurement, results, and accountability of actions • Evaluate new technologies and make recommendations to pursue in future products • Foster a culture of data informed decision making

30 / 60 / 90 Day Expectations

30 Days

  1. Deeply understand Duffl’s existing product infrastructure and processes
  2. Comprehend Company’s customer journey as it exists today, including identifying key areas of improvement
  3. Identify inefficiencies and areas of opportunities for Duffl to prioritize and focus on
  4. Assist with ad hoc analyses

60 Days

  1. Create departmental OKR’s
  2. Implement a process to cross-collaborate and ensure the rest of the Company is kept up-to-date and works in unity towards the shared goal
  3. Map out and analyze full customer journey to optimize every stage of the funnel and improve customer experience
  4. Assist with ad hoc analyses

90 Days

  1. Create and socialize your vision for improving our internal applications and tooling
  2. Identify new strategic initiatives for Duffl to prioritize to help achieve or beat year goals
  3. Establish self as a strategic thought partner to the CEO and Leadership team for how tech can shape the strategic direction of our business and unlock additional growth

About You

• 3-5+ years of Product experience at a B2C start-up • Extensive experience in building and managing internal apps and platforms, preferably in ecommerce or on-demand delivery businesses • Deep understanding of customer behaviors and motivations in the mobile-first world • Ability to turn business needs and opportunities into clear PRDs and specs for the engineering team to build • Know how to use data to inform sound product decisions (SQL proficiency preferred) • Experienced in project management of large and complex projects • A proven ability to communicate effectively with all levels of the organization and to build strong working relationships with a variety of demographics of employees (college students to experienced professionals) • Demonstrated technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs and to represent technical concepts to non-technical stakeholders • A strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives • Outcome oriented leader who asks hard questions, articulates the desired outcome and works collaboratively to create a path to achieve it; proven ability to bring simplicity and measurable results to complex situations • Ability to work independently; able to successfully operate in areas of uncertainty and ambiguity; self-starter and quick learner; calm and efficient under pressure • Be versatile and be able to prioritize/handle multiple initiatives in a fast-paced environment with tough deadlines Nice to Have • 1-3 years of experience in a fast-paced and demanding industry (preferably investment banking, PE or consulting • Experience forecasting growth in seasonal businesses and/ or retail business models

Why you should join Duffl

Duffl's mission is to empower students to better serve each other. We have built the world's fastest delivery service, offering an average of 10 minute deliveries for thousands of college students. As citizens of Earth, we are also committed to building the world's first net carbon neutral delivery service and accelerate the electrification of e-commerce.

Team Size:12
Location:Santa Monica, CA
David Lin
David Lin