Fella Health

The telehealth clinic for men with obesity

Affiliate Lead at Fella Health (Remote, $25k-$42k/yr + equity)

$25K - $42K
PH / IN / BR / MX / AR / CO / UY / Remote (PH; IN; BR; MX; AR; CO; UY)
Job Type
3+ years
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Richie Cartwright
Richie Cartwright

About the role

About Fella Health

Fella Health helps middle-aged men live 10 years longer.

We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

We’ve grown >130x since Sept 2022 (currently growing >30% MoM) and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

  • Y Combinator
  • Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
  • AngelList Early Stage Fund (backed by Naval Ravikant)
  • BrandProject (venture-builder behind 2 unicorns)
  • The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Affiliate Lead

Fella Health is building a world-class team.

As the Affiliate Lead at Fella Health, you'll work closely with our Head of Growth and CEO to develop and execute a comprehensive affiliate marketing strategy that expands our reach, drives customer acquisition, and increases revenue through strategic partnerships with high-quality affiliate advertisers.

You'll start by auditing our current affiliate program, identifying opportunities to improve partner recruitment, commission structures, and promotional resources. You'll take ownership of identifying and onboarding new affiliate partners whose audiences align with our target demographics, ensuring that they are well-equipped to effectively promote Fella Health to their followers.

In addition to recruiting new partners, you'll focus on nurturing and maintaining strong relationships with existing affiliates, providing them with ongoing support, performance insights, and optimization recommendations to maximize their success in promoting Fella Health.

As the program grows, you'll continuously analyze performance data and affiliate feedback to optimize our commission structures, promotional materials, and partner support resources, ensuring that our affiliate program remains competitive and attractive to top-tier advertisers.

You'll work closely with our creative, product, and customer service teams to ensure that our affiliates have access to compelling content, up-to-date product information, and timely customer support, enabling them to effectively represent Fella Health to their audiences.

This is a full-time remote role.

You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our CEO (Richie Cartwright).

Key Responsibilities

Straight away

Audit and optimize affiliate program :

  1. Assess: Conduct a comprehensive audit of our current affiliate program, including partner performance, commission structures, and promotional materials. Identify areas for improvement and quick wins.
  2. Strategize: Develop a data-driven affiliate marketing strategy that aligns with our target audience, product offerings, and business objectives. Set clear KPIs and reporting cadence.
  3. Execute: Take ownership of recruiting high-quality affiliate partners, creating attractive commission structures, and providing comprehensive support materials. Establish a streamlined onboarding process and monitor partner performance.

Identify and recruit top-tier affiliate partners - Research and reach out to potential affiliate partners whose audiences align with our target demographics. Develop compelling partnership proposals and nurture relationships to secure long-term, mutually beneficial collaborations.

Collaborate with internal teams - Work closely with our creative, product, and customer service teams to ensure affiliates have access to up-to-date content, product information, and support resources. Provide insights and feedback to optimize the affiliate experience and maximize performance.

In the near future

Expand and test new affiliate partnerships - Continuously explore new affiliate partnership opportunities, including niche influencers, content creators, and industry thought leaders. Test new promotional strategies and commission structures to maximize affiliate engagement and performance.

Develop affiliate marketing resources - Create a comprehensive library of affiliate marketing resources, including product guides, promotional templates, and performance benchmarks. Provide ongoing training and support to help affiliates optimize their promotion strategies and drive better results.

Implement affiliate tracking and reporting - Work with our technical team to implement robust affiliate tracking and reporting systems. Provide regular performance reports and insights to affiliates and internal stakeholders, using data to inform program optimizations and strategic decisions.

Foster a thriving affiliate community - Build and nurture a sense of community among our affiliate partners, facilitating knowledge sharing, collaboration, and mutual support. Host regular events, webinars, and workshops to keep affiliates engaged and informed about the latest industry trends and best practices.

Need to have

  • Affiliate marketing expertise : 5+ years of experience in managing and growing successful affiliate marketing programs, with a deep understanding of industry best practices and trends.
  • Relationship building : Exceptional ability to build and nurture strong relationships with affiliate partners, fostering trust, collaboration, and long-term partnerships.
  • Negotiation and deal-making : Skilled negotiator, able to structure win-win partnerships and agreements that align with business objectives and partner needs.
  • Data-driven mindset : Proficient in analyzing affiliate program metrics, identifying trends, and deriving actionable insights to continually optimize performance and drive ROI.
  • Cross-functional collaboration : Effective at working with multiple teams, including creative, product, and customer service, to ensure affiliates have the resources and support needed to succeed.

Nice to have

  • Affiliate network experience : Familiarity with major affiliate networks and platforms, such as Commission Junction, ShareASale, and Clickbank.
  • Influencer marketing experience : Background in partnering with influencers and content creators, leveraging their reach and credibility to drive affiliate sales.
  • Industry connections : Established network of relationships with top affiliate marketers, publishers, and thought leaders in the health and wellness space.
  • Strategic mindset : Ability to develop and execute a long-term affiliate marketing strategy that aligns with overall business objectives and target audience preferences.
  • Technical proficiency : Comfortable working with affiliate tracking systems, reporting dashboards, and other technical tools to monitor and optimize program performance.
  • Creativity and problem-solving : Innovative thinker, able to develop creative partnership structures, promotional campaigns, and problem-solving strategies to overcome challenges and drive affiliate success.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

  • Belief in the mission — we will have served 10 million fellas by the end of 2028 (1 million fellas by end of 2026) and we transform the life of most fellas who join. We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.
  • Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
  • Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
  • Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.
  • Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly and taking on gritty work.
  • End-to-end ownership — we are comfortable owning projects from noticing the problem to delivering the outcome.
  • Dedication to excellence — we are obsessed with our role, with a commitment to compounding self-improvement.
  • Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.
  • Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.
  • Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

🎯 “You just build an amazing experience. Make each step amazing. Make every decision in the long term interest of the client. Give the client massively more value than you take.” — a poetic extract from one of our advisors

Compensation & Benefits

  • Compensation: $25k-$42k/yr total compensation (salary + equity)
  • Vacation: generous PTO with a yearly minimum (>2wks/yr)
  • Remote: our team is fully distributed across the world and functions fully remotely
  • Healthcare: comprehensive medical insurance ($500/yr)
  • Personal development: budget for books, courses, coaching ($400/yr)
  • Personal wellness: budget for gym, health apps ($400/yr)
  • What are we missing? We're still early so you get to shape our culture.

About Fella Health

Fella Health is the telemedicine clinic for men with obesity, backed by Y Combinator. With Fella, patients meet an obesity specialist to prescribe FDA-approved medications, while they undertake personalized health coaching through our app.

Obesity is the largest chronic disease in the US (>$100bn spent each year) and the traditional solution ("move more, eat less") only works long-term for ~10% of people. But obesity treatment is radically changing due to a new wave of medication options which are 3x more effective than previous options. In addition, only 10% of those using weight management services are men: all programs market to women, not tackling the stigma men feel around this.

Fella's founder is Richie Cartwright (https://www.linkedin.com/in/richard-cartwright). Richie personally struggled with binge eating for 6 years. After studying at Cambridge University, he built and sold an AI company working with the UK government. He built a 10k-follower Instagram community around men's binge eating.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

Fella Health is live in 7 US states and has raised a Seed round to scale up. We're backed by top healthcare & consumer investors:

  • Y Combinator
  • Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
  • AngelList Early Stage Fund (backed by Naval Ravikant)
  • BrandProject (venture-builder behind 2 unicorns)
  • The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
Fella Health
Team Size:4
Location:San Francisco
Richie Cartwright
Richie Cartwright