Influencer Marketing Specialist at FightCamp
About the role
FightCamp is a connected at-home boxing gym. With FightCamp you get access to world-class boxing and kickboxing trainers, studio-quality equipment, and performance-tracking technology — all from the comfort of your home. The key to a FightCamp workout lies in our Punch Tracking technology — we allow you to measure every strike, deliver real-time stats and fuel your competitive side. FightCamp is funded by Y Combinator.
About the Role of Influencer Marketing Specialist
As the Influencer Marketing Specialist at FightCamp, you will be a member of the Performance Marketing team & will play an instrumental role in developing strategies for and scaling our influencer marketing initiatives. This role will require someone who is innovative, analytical, experimental, organized, discerning, and an excellent communicator. You’ll work directly with the Performance Marketing Team and key influencers to craft creative briefs & concepts that will result in high-performing content to be leveraged across multiple channels.
You can expect to research + vet new influencers, nurture relationships, build & pitch creative concepts, track, analyze & report on the performance of influencers, manage contracts & budgets, and develop efficient processes. You’ll help expose new audiences to FightCamp, and work with some of the best content creators in the country to deliver content that inspires action.
The position will focus on new user acquisition and getting FightCamp’s fun and engaging boxing & kickboxing workouts into as many new homes as possible. A deeply analytical and scientific approach is a key to success because testing - measuring - analyzing - improving is a big part of our culture at FightCamp and within our influencer strategy.
What You Will Do
Scale customer acquisition through influencer marketing while maintaining a desired Customer Acquisition Cost.
Research, identify & critically evaluate best-fit influencers based on a clear point of view supported by data
Draft and close influencer agreements
Develop & execute strategies for leveraging micro- and macro-influencers for Performance Marketing
Research and experiment with innovative influencer marketing strategies
Build and manage a pipeline of influencers aligned with Performance Marketing objectives
Actively nurture relationships and manage contractual obligations with influencers, and act as the lead point of contact for all matters specific to your influencers
Effectively onboard new influencers & brand partners to ensure they receive product in a timely and are educated on how to use & showcase FightCamp in the best light
Measure & evaluate the performance of influencers using analytics tools (ROI, Engagement, Reach), report on results Provide feedback & monitor influencer activity, and proactively pitch creative concepts to influencers & advertising channel managers
Work with Performance Marketing Team to create, coordinate & construct creative briefs for influencers that align with ad channel strategies
We Are Looking For Someone Who Is
An effective self-starter, metrics-driven, and goal-oriented.
Experienced in briefing creatives and working with content creators to generate high-performing influencer ad content.
Experienced in initiating, managing, negotiating & monetizing relationships with influencers
Experienced in using marketing analytics tools like Facebook Ads Manager, Google Analytics, and Heap (Or similar reporting tools).
Excellent organizational, written, and verbal communication skills.
Excellent cross-functional project management skills.
Excellent interpersonal and relationship-building skills.
Able to take initiative and deliver in fast-paced environments.
Perks And Benefits
Medical, dental, and vision insurance
Competitive compensation package with stock options at a high-growth startup
Company-sponsored 401(k) plan
Paid holidays and sick days
Flexible vacation policy
Free lunches and free snacks (even for remote work)
Come Work With Us
Want your work to have a significant impact on other people’s lives and well-being? At FightCamp, your work will not only shape who you will become professionally but personally. We’re funded, generating revenues, and one of the most dedicated teams you’ll find. Our mentality is simple. Work smart, play hard. We are a results-driven team that values autonomy and individual responsibility, over hierarchy.
We are looking for other A+ players to join our team. Come shape the future of at-home fitness with us.
Why you should join FightCamp
Connected at-home Boxing and Kickboxing workouts with motion trackers on your wrists that track every punch thrown. Members of FightCamp go through content journeys that teaches them how to box while they compete against each other on a leaderboard and try to exceed the prescribed punch goals.