Part-time Email Marketing Manager (top 3% revenue in S21, backed by YC Continuity, remote-first)

About Genomelink

Genomelink is a DNA App Store. If you’ve had DNA tested from Ancestry or 23andMe, you can transfer your DNA data to Genomelink to unlock many apps. We believe that consumer genomics is still like the 90s of the Internet. While over 50M people have got DNA tested in the U.S., the number will continue to grow by billions worldwide in the following decades. Genomelink will become the default data storage and app store in the future. We are on missions to;

• Build the world's #1 consumer application platform
• Bring back DNA data ownership to your hand
• Help advancement of genomics and health science

Our achievements:

• $500K+ monthly revenue (top 3% of YC S21 batch)
• Profitable in 2020
• 500K+ DNA uploading users from 100+ countries
• Raised $14M+ from investors, including Y Combinator, YC Continuity (invests in only top 1% YC companies), Sompo (Led Palantir & Noom), Sony, Metaplanet (Skype founder’s VC), and BerkeleySkyDeck.

About the Team

Genomelink was founded in 2017 by founders with experience in consumer genomics businesses in Japan. Tomo from M3, Inc. ($70B medical platform), Yuta from MyCode (#1 consumer genetic testing in Japan), and Ken (Tech & bio-info lead at a joint venture between Illumina and Sony). Also, we work with world-class researchers in population genomics, including Carlos Bustamante, P.I. from Stanford University.

The team works as a global professional remote team. Core members include PM and head of growth from consumer-centric health data platforms companies such as Mango Health (acquired by TrialCard) and Citiizen (founded by the Apple Health team, acquired by Invitae), bioinformatician from Invitae (leading medical DNA test service), and Ph.D. scientists with consumer genomics experiences.

We’re looking for a full-remote Email Marketing Manager who can help our team part-time. Email marketing is one of the critical engagement channels with our users and works as a source of user retention and LTV. We have hundreds of ideas to improve the touch point, but the team's bandwidth limits us from unlocking the real potential of the channel. We need to accelerate experiments to enhance the value and increase the frequency of email communication.

Our Values (See complete Culture Deck here)

• Shared vision
• Do great work in a lean team
• Be a “better writer.”
• Be hungry for personal and team growth
• Being managers of one
• Have fun doing great work with a great team

Responsibilities:

• Collaborate with our product/growth team on the life-cycle marketing strategy
• Write email copy and content to increase user engagement and revenue
• Analyze email marketing performance
• Lead A/B testing and monitor the results
• Optimize email campaign performance
• Plan and implement a seasonal content calendar
• Create and manage dynamic email campaigns

Qualifications:

• 3+ years experience in email marketing with a preference for e-commerce / DTC experience
• Excellent at copywriting that drives revenue
• Excellent at writing engaging content
• Deep understanding of the digital marketing consumer journey, including the role of media, websites, transaction platforms, and personalization.
• Performance driven
• Work as a self-manager
• Familiar with Hubspot and how to use CRMs

Bonus:

• Background and interest in genetics, health, biology, and genealogy

Engagement:

• 20-30 hours per week as a part-time (we may offer a full-time role depending on the candidate's experience)
• Full-remote (the core team is in Pacific Time, but flexible)

Hiring process

• Resume Review
• Invite to a casual chat with CEO (we explain who we are first)
• Interviews with our Head of Product and Growth
• Interview with the team (if required)