Genomelink

DNA App Store

Growth & Performance Marketing Manager (The future “Head of Growth Marketing") at Genomelink

$80k - $150k / 0.02% - 0.40%
Location
San Francisco / Remote
Job Type
Full-time
Experience
6+ years
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Yuta Matsuda
Yuta Matsuda
Founder

About the role

Who we are:

Genomelink is a consumer genomics company building a DNA App Store where people can upload and store DNA data to access more insights, products, and health research. Over 50M people have got DNA tested in the U.S., and we believe that the number will continue to grow billions across the world in the following decades. For the future, we are creating an application platform on top of the existing DNA test kit market where people can transfer DNA data from any testing company, securely store data all in one place, and continuously access more applications without losing their data ownership. 

We are on missions to;

  • Build a world #1 consumer application platform
  • Help advancement of genomics and health science
  • Bring back DNA data ownership to your hand

Passionate entrepreneurs found the company with experiences in consumer genomics and platform businesses: Tomo from M3, Inc. ($70B medical platform), Yuta from MyCode (#1 consumer genetic testing in Japan), and Ken (Tech & bio-info lead at a joint venture between Illumina and Sony). Also, we work with world-class researchers in population genomics, including Carlos Bustamante, P.I. from Stanford University. The investor and affiliates include Y Combinator (S21), Sompo (Top insurance CVC in Japan, led deals for Palantir and Noom), Sony, Berkeley SkyDeck, StartX, Illumina Accelerator.

What you will be working for:

Your mission is to lead Genomelink to be the world's largest repository of human DNA data. Our culture is doing great work as a lean team. Founders have led marketing efforts, including paid ads acquisition like Facebook and Google, SEO, content marketing, email marketings, and viral growth experiments. We are now hiring our first full-time growth marketer who can lead every aspect of growth marketing by working closely with founders.

Role:

  • Growth & Performance Marketing Manager (full remote)
  • The future “Head of Growth Marketing"

Mission:

  • Lead Genomelink to be the world's largest repository of human DNA data.

Who you are:

  • You lead every aspect of growth marketing, including paid ads acquisition like Facebook and Google, SEO, content marketing, email marketings, and viral growth experiments.
  • You manage all of them under your responsibility. You run campaigns by yourself or hire/build a team of marketers, freelance, or agencies to achieve the goals. You also work with the product team to lead product-driven growth efforts.
  • You manage a $100K+ monthly budget and grow it to $500K for the next 12 months while optimizing CPAs by leading multiple optimization and experiments.
  • You lead strategy, planning, and implementation of new growth opportunities beyond the channels we established today.
  • You always have the deepest knowledge about growth marketing in the company. You are eager to learn and experiment with new things in growth marketing and pioneer in the industry.
  • You love data and analysis. You track marketing performance regularly, monitor their day-to-day, and share analysis with the team.
  • You love working as a small team and achieve great things. You work hard. You enjoy our work because you can see the real impacts that you create.
  • You grow with the company. As the team grows from 10 to 50+, you are expected to lead the entire growth marketing effort as Head of Growth Marketing.

Minimum Qualifications:

  • 5+ years experience in a consumer tech company
  • 3+ years experience of managing Facebook ads and Google ads by yourself or with a freelancer/agency with over $100K/mo budget
  • Experience using data to solve problems
  • Experience leading a multicultural team

Desired Qualification:

  • Intensive performance marketing experience in high growth startup with: Revenue phase: 1M/year to 10M/year, Customer base phase: 100K to 5M
  • Analytic/Quantitative skillsets for data-driven decisions
  • Amplitude, Mixpanel, GA, SQL, etc

Hiring process:

  • Resume Review
  • Interview with a co-founder
  • Interview with the team - designers/developers
  • Interview with CEO
  • (small working project, if required)

What makes this job amazing: At one of the fastest-growing genomics companies, you will:

  • Create a world #1 consumer product in the category
  • Experience real growth with your own initiation
  • Work with the best talents from all over the world who share a high level of professionalism
  • Achieve great goals with a small team
  • Become a manager of your work and life
  • Stand on the edge of consumer genomics and the digital health domain

Resources:

  1. Genomelink
  2. Team
  3. Culture Deck

Why you should join Genomelink

Genomelink is a consumer genomics company building a DNA App Store where people can upload and store DNA data to access more insights, products, and health research. Over 50M people have got DNA tested in the U.S., and we believe that the number will continue to grow billions across the world in the following decades. For the future, we are creating an application platform on top of the existing DNA test kit market where people can transfer DNA data from any testing company, securely store data all in one place, and continuously access more applications without losing their data ownership. 

We are on missions to;

  • Build a world #1 consumer application platform
  • Help advancement of genomics and health science
  • Bring back DNA data ownership to your hand

The company is founded by passionate entrepreneurs with experiences in consumer genomics and platform businesses: Tomo from M3, Inc. ($70B medical platform), Yuta from MyCode (#1 consumer genetic testing in Japan), and Ken (Tech & bio-info lead at a joint venture between Illumina and Sony). Also, we work with world-class researchers in population genomics, including Carlos Bustamante, P.I. from Stanford University. The investor and affiliates include Y Combinator (S21), Sompo (Top insurance CVC in Japan, led deals for Palantir and Noom), Sony, Berkeley SkyDeck, StartX, Illumina Accelerator.