Marketing/Social Media (Contract-to-Hire)

About GoodFin:

GoodFin is an innovative AI-powered wealth management platform dedicated to expanding access to historically exclusive alternative asset classes. Our mission is to democratize wealth creation by providing individuals with curated, institutional-quality investment opportunities in private equity, venture capital, and mature startups. Leveraging advanced AI technology, we empower users to make informed investment decisions and grow their wealth intelligently.

Job Description:

As a Marketing/Social Media Coordinator at GoodFin, you will play a crucial role in developing and executing strategic marketing initiatives to drive brand awareness, engagement, and user acquisition across various digital channels. This role offers an exciting opportunity to contribute to a cutting-edge fintech platform revolutionizing access to alternative asset classes through AI-driven innovation.

Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand visibility and engagement on platforms such as Instagram, Twitter, LinkedIn, and TikTok.
• Create and curate compelling content, including graphics, videos, and written posts, that resonate with our target audience and align with our brand voice and values.
• Manage day-to-day social media activities, including content scheduling, community engagement, and performance tracking using analytics tools.
• Collaborate with cross-functional teams, including Marketing, Product, and Design, to ensure cohesive messaging and branding across all channels.
• Monitor industry trends, competitor activities, and emerging platforms to identify new opportunities for growth and innovation.
• Assist in the development of marketing collateral, including email campaigns, blog posts, press releases, and website content.
• Support the planning and execution of virtual and in-person events, webinars, and other promotional activities.
• Stay up-to-date on best practices and emerging trends in social media marketing, digital advertising, and influencer partnerships.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (2+ years) in social media management, preferably in the finance, technology, or fintech industry.
• Strong understanding of social media platforms, algorithms, and content trends.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Figma, Canva) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Knowledge of SEO principles, digital advertising, and email marketing is a plus.
• Excellent written and verbal communication skills, with the ability to craft engaging content and narratives.
• Analytical mindset with the ability to interpret data and metrics to optimize performance and inform decision-making.
• Creative thinker with a passion for storytelling and brand building.
• Ability to thrive in a fast-paced startup environment and willing to work startup hours
• Self-motivated and proactive with a strong sense of ownership and accountability.

Benefits:

• Competitive salary and comprehensive benefits package.
• Flexible remote work arrangement.
• Opportunity to make a meaningful impact in the rapidly evolving fintech industry.
• Continuous learning and professional development opportunities.
• Dynamic and inclusive work culture with a focus on collaboration and innovation.

How to Apply:

If you are passionate about leveraging social media to drive growth and engagement in the finance/fintech industries, we would love to hear from you!

Please submit your resume, examples of previous marketing campaigns, and a brief cover letter, outlining your relevant experience and why you are interested in joining the goodfin team.

GoodFin is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply.