E-commerce Performance Marketing Manager

If you are a performance-driven marketer with a passion for ecommerce and a track record of optimizing email marketing campaigns and Google Ads, we invite you to apply for this exciting opportunity to make a significant impact on our online business.

Responsibilities:

Email Marketing Optimization:

Develop and execute email marketing strategies using Klaviyo to engage and retain customers. Create and segment email lists to deliver targeted and personalized content. Continuously A/B test email campaigns to optimize open rates, click-through rates, and conversion rates. Monitor email performance metrics, analyze data, and adjust strategies accordingly. Implement best practices for deliverability, list hygiene, and compliance with email regulations.

Google Ads Campaign Optimization:

Manage and optimize Google Ad campaigns to drive traffic, conversions, and revenue. Conduct ad group structuring and performance max optimizations for maximum effectiveness. Monitor campaign performance and adjust resources to high-performing campaigns accordingly Employ A/B testing and other optimization techniques to improve ad performance. Stay up-to-date with industry trends and Google Ads features to maintain campaign competitiveness.

Data Analysis and Reporting:

Leverage GA4 (Google Analytics 4) to analyze performance data from both email marketing and Google Ads to provide actionable insights Generate regular reports on key performance indicators (KPIs) and campaign results. Use data-driven insights to make informed decisions and suggest improvements. Identify opportunities for growth and cost-efficiency in marketing initiatives.

Greentoe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About Greentoe: The Greentoe.com marketplace creates an interactive path to connect the best brands and authorized retailers to millions of ready-to-buy customers. Greentoe is proud to be a Y Combinator company (2014 batch). Greentoe technology is built upon customer engagement with the most proven sales tactic in history, negotiation! Greentoe has a robust network comprised of manufacturer authorized retailers. Savvy consumers come to Greentoe to buy merchandise at list price or name their price and submit an offer to buy. Greentoe presents these offers to it's network of retailers who have the option to accept or submit counteroffers. Greentoe savvy consumers are then introduced to the retailer fulfilling their order but only after a price match is made.

Typical questions in an interview might include but are not limited to: What attracts you most to this position and company? How can you apply your prior experience to this new role? Can you share specific examples? Can you please walk us through your resume highlights? What is a development area, or gap that you've had to overcome or improve in your career? How was that identified, and what did you do to improve? Can you share a couple of most satisfying accomplishments in your career? Do you have any questions for us?