Gym Class - by IRL Studios

Play basketball in virtual reality

Growth Lead - Content Ecosystem

$160K - $230K / 0.20% - 0.50%
Location
US / CA / Remote (US; CA)
Job Type
Full-time
Experience
6+ years
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Paul Katsen
Paul Katsen
Founder

About the role

Gym Class is a top rated game on the Meta Quest platform (58K ratings, 4.9 stars). Millions of players download GC to make friends, explore social worlds, and compete to become a star. Our community formed around social basketball, and is now rapidly expanding to more interests and games - including baseball, football, and much more.

As Growth Lead, you will drive user acquisition and reactivation through levers like (i) owned social media channels, (ii) community and partnered content creator programs, (iii) competitive tournaments & esports, and more. You’ll have the support of our Social and Community squads (who you’ll lead), a high velocity product development team, and a hyper engaged player base.

The company is backed by top technology and sports investors, including Andreessen Horowitz (a16z), Y Combinator, National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

Join Gym Class if you want to ship, work with a world-class team, and grow your career in the fast-paced social gaming market.

WHAT YOU'LL DO

  • Drive Acquisition and Reactivation: Develop and implement strategies to attract new players and re-engage existing ones, enhancing overall user growth.
  • Lead Social Media Channels: Oversee and manage Gym Class's owned social media platforms, driving cross-platform impressions through content that resonates with our community and reaches beyond it.
  • Accelerate Content Creator Program: Expand our community Content Creator program, providing support and resources to amplify the reach of existing creators, and attract new creators and partnered brands.
  • Spearhead Competitive Community & Content: Initiate and manage esports events and tournaments, fostering a competitive environment that encourages player participation and content generation.
  • Cross-Team Leadership: Establish a hypothesis-driven process and operational excellence for your squads across content and community.
  • Analyze Performance Metrics: Monitor and assess the effectiveness of growth strategies using data analytics, adjusting approaches as necessary to achieve desired outcomes.

WHAT WE LOOK FOR

  • Growth Impact: 5+ years in growth marketing, or a related field within gaming or consumer technology, with a track record of driving user acquisition and engagement.
  • Hypothesis-Driven Approach: Ability to build deep understanding of a product and community, identify hypotheses, and iteratively execute programs to attract new players and re-engage existing ones.
  • Analytical Proficiency: Strong analytical skills with experience in data-driven decision-making, utilizing analytics tools to assess performance metrics and adjust strategies accordingly.
  • Content Creator Experience: In-depth understanding of various social media platforms and success metrics. Experience in developing and managing content creator programs, providing support and resources to amplify their reach and attract new creators.
  • Competitive Experience: Knowledge of the esports landscape, with experience in initiating and managing esports events and tournaments that foster competitive environments and content generation.
  • Adaptability: Capacity to thrive in a fast-paced, dynamic environment, demonstrating flexibility, resourcefulness, and a passion for gaming, particularly within social sports games.

About Gym Class - by IRL Studios

Gym Class is the most popular sports experience in virtual reality - and the best way to play basketball with people from all over the world. Make friends, break a sweat, and become a superstar.

The app is a breakout hit on Quest. With millions of downloads, it's now the #1 most played virtual reality sports game, and #1 best rated experience in the Quest Store.

The company is backed by the world's top investors, including Andreessen Horowitz (a16z), Y Combinator, the National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

Learn more here: https://docs.google.com/presentation/d/1gMJ9hLUAkAe2gv6EdlfkFOFRz-MOi-2INYvGPv-d7LI/

Gym Class - by IRL Studios
Founded:2021
Team Size:8
Status:
Active
Location:Los Angeles, CA
Founders
Matthew Harris
Matthew Harris
Founder
Justin Hubert
Justin Hubert
Founder
Paul Katsen
Paul Katsen
Founder