Gym Class - by IRL Studios

Play basketball in virtual reality

Marketing Lead - Growth & User Acquisition

$120K - $200K / 0.20% - 0.50%
Seattle, WA, US / Los Angeles, CA, US / Austin, TX, US / Chicago, IL, US / Remote (US)
Job Type
6+ years
Connect directly with founders of the best YC-funded startups.
Apply to role ›
Paul Katsen
Paul Katsen

About the role


Gym Class VR is the #1 best rated game on the Meta Quest platform and the most played sports game in virtual reality. It’s a unique combo of social and sports that’s brought millions of players together to hang out with friends, or compete to become a star.

As the Growth & UA lead, you’ll prioritize and develop marketing channels to drive user engagement, reactivation, and acquisition. You’ll report to the company founders and eventually lead up our social squad, community squad, creator program, paid marketing, and more. You’ll also spearhead experimentation with new marketing channels, taking them from 0 to 1.

The company is backed by top technology and sports investors, including Andreessen Horowitz (a16z), Y Combinator, National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

Join Gym Class if you’d like to work at the frontier of social gaming and virtual reality, love to ship company-critical work, get energized from the feedback of a hungry community, and want to grow your career alongside a world-class team.


  • Drive owned social channels for organic and paid, leading our social squad. Utilize a deep understand of each channel, along with the GC product and community.
  • Build and grow new channels channels, ensuring positive long-term ROI through a hypothesis-driven approach to performance marketing.
  • Accelerate growth of the GC Content Creator Program and other key programs, leading our community squad.
  • Analyze product and channel data and metrics to continuously refine growth strategies, make data-driven decisions, and uncover new opportunities.
  • Partner with partners and platforms to support growth objectives.


  • Proven experience in successfully scaling growth marketing channels from inception to maturity, preferably in a startup environment.
  • Strong grasp of short-form video dynamics and a track record of collaborating with organic and paid content creators, ideally with experience leading content creator programs, especially in the gaming realm.
  • Deep hypothesis-driven and quantitative approach to performance marketing, have built new channels (vs. incrementally improving existing ones), and experience diving into a community and its product to develop insights for growth.
  • Familiarity with the gaming landscape and the ability to swiftly adapt to its culture and trends. Ideally familiar with sports and basketball culture.
  • Excellent communication and problem-solving skills, with the capability to independently deconstruct complex issues and collaborate with community leaders to find solutions.
  • Proficiency in utilizing Mixpanel, Google Docs, automation tools such as Discord bots, Google Sheets, Zapier, etc.


  • Salary ranges may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.
  • Additional benefits for this role include: equity; and medical, dental, and vision benefits.

About Gym Class - by IRL Studios

Gym Class is the most popular sports experience in virtual reality - and the best way to play basketball with people from all over the world. Make friends, break a sweat, and become a superstar.

The app is a breakout hit on Quest. With millions of downloads, it's now the #1 most played virtual reality sports game, and #1 best rated experience in the Quest Store.

The company is backed by the world's top investors, including Andreessen Horowitz (a16z), Y Combinator, the National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

Learn more here:

Gym Class - by IRL Studios
Team Size:8
Location:Los Angeles, CA
Matthew Harris
Matthew Harris
Justin Hubert
Justin Hubert
Paul Katsen
Paul Katsen