HER

HER helps lesbian, bisexual and queer people meet each other

Marketing Designer at HER

Location
New York City
Job Type
Full-time
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Robyn Exton
Robyn Exton
CEO

About the role

About the job:
As the Marketing Designer, you will be instrumental in developing the look and feel of the HER brand by bringing our story to life through well-crafted visual narratives across our social and marketing channels and customer touchpoints. This role reports to the Head of Design and works closely with the Marketing and Growth departments to gain insight and understanding of our brand and goals for success.

Who we are:
HER is the world’s largest platform for queer women, nonbinary, trans and gender non-conforming folks. Our Marketing team leads the growth of our audience and platform and has huge responsibility for the brand - how we are understood, seen and felt. Our users make this community what it is, and we are looking for an experienced designer to position HER in the market as the leading brand for our community by creating images that move people, videos that stir them, and stories that steal their hearts.

Who you are:

  • Passionate.  A mission-driven designer excited about directly affecting the lives of millions of queer people.
  • Creative.  You have the vision and insight to bring the brand to life, exploring all formats and ideas to achieve our goals.
  • Collaborative.  You’re a team player with great communication skills and experience working on projects across multiple departments to develop content, ideas and assets. You are open to giving and receiving feedback so we can all grow.
  • Self-Starter.  You’re able to take projects from concept to completion, and open to feedback and iteration along the way.
  • Growth Mindset.  You’re willing and excited to learn new things and grow your knowledge and skill sets based on user and team needs.
  • Acute Sense of Design.  You have a rigorous attention to detail and maintain an extremely high standard in every piece of work you create.

What you'll do :

  • Develop a bold and distinct style for visual assets that aligns with the HER brand.
  • Work closely with the Marketing, Content, and Growth teams to conceptualize and design digital assets and motion graphics across our social channels (Facebook, Instagram, Twitter, TikTok), marketing and sales outlets, pitch decks, email communications, website, and in-app messages.
  • Create beautiful work that is also impactful - hit key performance metrics (e.g. click-through rate, conversion rate, activation rate) while keeping the user and our brand in mind.
  • Work with the Head of Design to ensure a cohesive experience across Marketing + App visuals where crossovers occur.

What we’re looking for:

  • 3-4 years of design experience, either in marketing/graphic design (emails/newsletters, graphics for social media channels (Facebook, Instagram, Twitter, TikTok), and sales pitch decks) or digital and front-end design (websites, apps, motion graphics, animation, AR).
  • A portfolio of work demonstrating your work and aesthetic, particularly showcasing designs used to support marketing, growth, and social media channels.
  • Proficiency in Photoshop and Illustrator, Sketch, or Figma
  • Experience with After Effects or an equivalent video editing software

When you apply, please provide a link to your portfolio or samples of your work in the note. Thank you!

Why you should join HER

HER is the world’s largest community for lesbian, bisexual and queer people. We want to build products and experiences that are designed brilliantly for queer womxn, that make it as easy as possible to connect with each other and the LGBTQ+ community.