Head of Community at Here
About the role
We are in a period of very rapid growth (over 80x this year) and need someone to spearhead all activities related to growing and engaging our user base. Our team is still quite small (<10), so you’ll have massive impact on the trajectory of the business from Day One. Moreover, Community is essential to fostering closeness, so our Head of Community role is critical to the company. The Head of Community will work directly with the founding CEO & CTO to engage users with Here and with each other.
What You'll Do
- Identify user segments currently using Here (or who should be) and determine the right channel to reach them
- Create product positioning, messages and creative that speaks to target personas
- Develop, implement and execute programs to engage those users; in short, establish the day-to-day rhythm of the Here community
- Transform users and user segments into product evangelists
- Lead strategy for social content creation; work with team to brainstorm and create social content for TikTok, Instagram and Twitter
- Hire the right team (and engage the right third-parties) to scale our Community programming
- Identify and recruit additional content creators to engage with Here (both from within our current user base and external to it); lead our product ambassador program
- Capture feedback from the Community and relay information to Product
Who You Are
- Outstanding taste
- Previous experience as a Community or Marketing Leader for a product with a rabid and passionate fanbase
- Excellent sense of humor
- Track record of overdelivering quickly
- Terrific communication and creation skills
- You know what data to ask for and how to get it, but you also know when to trust gut instincts
- Ability to operate with some degree of ambiguity; you have a bias to action because you know that’s the best way to learn
- Knowledge of all facets of community growth and engagement including outreach, activities & programming, and moderation
Why you should join Here
Here is where friends and communities hang out together online in customized and personalized rooms. Our mission is to create a sense of closeness even if you’re worlds away. People build personalized rooms where they meet to decorate, video chat, message, draw, play mini games, watch videos, and move around--all available in a web browser. Here is expressive, creative and fun.
Our team has deep expertise building social, consumer, collaboration and messaging products at companies like Facebook, Groupon and Instagram. We founded and sold multiple venture-backed startups, and we're backed by world class investors. User response to Here amazes us every day, which is why we’re looking to add extraordinary folks to our team.