Heron Data

We make it easy for fintechs to give credit to businesses

Sales Development Representative

$40K - $60K / 0.10% - 0.30%
London, England, GB
Job Type
1+ years
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Johannes Jaeckle
Johannes Jaeckle

About the role

How we work

  • As an early employee, you’ll get to work directly with the founders and early team to define and execute on tasks with high impact to Heron
  • We promote an outcome-focused, low-bureaucracy work environment with an emphasis on having impact and moving relevant metrics.

The role

  • We have >100 customers, all of which have been sold to by one of our founders (Jamie) and our Founder Associate (Jakob). We have a proven playbook to sell our B2B SaaS product, and are looking for someone to own and execute on part of this playbook.
  • As a Sales Development Representative, you will feed our sales pipeline with new leads. You will both execute on proven outbound strategies (like email campaigns and LinkedIn), and experiment with sourcing deals in new ways.
  • Part of the compensation for this role will be on a commission basis, with the ability to earn significant upside if you exceed quotas.
  • This role gives you the opportunity to interact with many prospective customers every day, and deeply learn about our customers pain points and opportunities.
  • This role can involve repetitive work, but it also has a clear progression path: We will actively promote folks to an Account Executive level if we believe they are ready to close their own deals.

What we're looking for

Above all else, we value people who have a growth mindset and who want to make an impact in their work. We list below some thoughts on the responsibilities that an ideal candidate will grow into, and we don't expect you to be experienced in all of these before applying / joining.

  • Be scrappy and creative
    • You are highly motivated. When faced with an obstacle, you will either overcome it by pure determination, or find an unusual approach to navigate it
    • You have good written and verbal communication, and are able to adjust your approach depending on the specific situation and customer.
  • Be persistent
    • You may not always find the right contact person immediately, but you're motivated to keep on trying until you do so.
    • You are willing to write and send the eighth ‘breakup’ email to a hard-to-schedule decision maker. You’ll pick up the phone to call the switchboard or knock on doors if that’s what it takes
  • Be metrics-driven
    • You have worked in an environment where your impact is measured in terms of revenue generated
    • You're fact-driven and motivated to measure the real impact of your work
    • You're excited by the idea of having your salary move in line with your impact on the business.
    • You thrive in an environment where 11/10 is smashing through your quota to the exclusion of anything else
  • Work in an fast-paced, high-growth, team-based environment
    • Be entrepreneurial. This means having a growth mindset, finding problems without being told about them, thinking independently about issues and clearly advocating your position, and taking full ownership of your work, even if things go wrong
    • Be a team player. You value diversity & inclusion in the workplace, are a helpful teammate, and understand best practices for building products as part of a team e.g., code review / version control


  • Thursday company lunches
  • Twice-yearly company retreats to different UK destinations (Brighton and Bath so far!)
  • Free psychotherapy sessions via Spill
  • Flexible work from home policy
  • Remote December: we go remote for 6 weeks in Dec/Jan to facilitate long home visits or other extensive yearly travel
  • Private health insurance through Vitality
  • Cycle to Work Scheme

Applicants from any location, background, and gender are welcome and we have a zero tolerance policy on discrimination

About Heron Data

We are Heron Data, a Series A stage company based in London, UK.

  • Our mission is to build a new standard to understand the financial health of businesses
  • Today, we enable lenders to give credit at scale and with more confidence. We do this by using ML approaches to analyzing first party data about a business, such as bank transactions. This allows us to produce a coherent financial summary of a company without the need for human intervention.
  • This enables our customers (b2b banks and lenders) to better understand their users, to make faster / more accurate decisions (e.g., lending), and build innovative features (e.g., automate portfolio management)
  • We are an established, humble and hungry team from diverse backgrounds and are backed by prominent investors. Across the team, we have experience at top tech and finance companies like Facebook, Revolut, Deepmind and Spotify.
  • We’re multi-cultural and welcome diversity. We have team members from across four continents. We make sure everyone feels included in our company events and accommodate all cultural and dietary requirements.
  • We launched in Sep 2020, at the end of the S20 batch. Today, we serve over 100 customers and make >$1.5M in annual revenue.
Heron Data
Team Size:13
Location:London, United Kingdom
Johannes Jaeckle
Johannes Jaeckle
Dominic Kwok
Dominic Kwok
Jamie Parker
Jamie Parker