The Drop CRM
Laylo powers drops for some of the world’s biggest creators and brands. Drops have become the predominant marketing strategy for merch, tickets and content and we're building the leading CRM to power them. The platform combines landing pages, messaging, link tracking, and more to empower musicians, artists, celebrities, creators and brands with the tools to drive more sales and streams around their most important moments.
As lead growth engineer, you will be responsible for building and executing growth playbooks. You will work with the product, business development and marketing teams to identify growth opportunities and you will lead experiments to verify or disprove those opportunities.
To learn more about how we work, take a look at Our Values
Our founders met while building competing consumer startups. We’ve launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points creators and brands have is building high conversion drop experiences and engaging with their fans.
We went through Y Combinator in summer 2020 while building that new product and after seeing really strong early traction, raised our seed round in mid 2021.
Right now we're a small team that's mostly based in Los Angeles but working from remotely with other team members in various states. We're open to hiring remotely (in North America), but expect to find an office in Los Angeles at some point TBD.
We have a strong written documentation culture, leveraging Notion to share ideas and record processes and learnings. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and operate across Slack, Notion & Figma.
Creators and Brands have a few key moments that drive the majority of their sales and fan engagement, we call them drops. At Laylo, we're building the Drop CRM to make these moments perfect.
With Laylo, creators and brands can notify fans the second they drop new content, merch and events. From there, they get a full featured CRM, a dashboard to connect with fans forever in the future, high conversion landing pages and deep analytics to conversions, click throughs and sales.
We work with some of biggest creators, brands, records labels and managers in the world to create incredible drop experiences.