Embedded lending infrastructure for software companies
Headquartered in Austin, TX, Lendflow is one of the fastest-growing fintechs in the country. By enabling every company to provide seamless financial experiences to their customers, Lendflow is revolutionizing the lending industry. Through our embedded credit platform, fintechs can launch credit products in days, SaaS platforms can offer easier and faster access to capital from their core experience, allowing SMBs to quickly access capital they need to power their growth.
Joining Lendflow means joining a talented, international team. Our focus is on building the next generation of financial software that is expanding rapidly in the U.S. and abroad. We’re proud of our culture and our values, and we’re committed to building a supportive and inclusive environment together.
As a Director of Product Marketing, you’ll have the unique opportunity to build our Product Marketing function from the ground up - working cross functionally with our Product, Sales and Customer Success teams, championing the Voice of the Customer to lead our end-to-end Product Marketing initiatives. This is a great opportunity to join one of the fastest growing fintech startups as an early team member.
Our ideal candidate will have experience crafting the vision and messaging strategy for the most innovative B2B fintech products, partnering across teams to develop solutions anchored on the Voice of the Customer and developing effective go-to-market strategies.
What you’ll bring to Lendflow
You have a deep understanding of B2B customers and how to work with Product teams to translate their pain points into effective solutions. You are an expert in developing customer personas and differentiated positioning to help drive customer acquisition, product adoption and retention programs. You can develop brand and product positioning and messaging informed by qualitative and quantitative research, market and competitor insights. You can effectively partner with product managers, engineers and data scientists to identify product opportunities and prioritize efforts based on impact to the business. You can effectively partner with marketing, sales, customer success and content teams to drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, messaging, marketing channels, and budgets - across the customer journey to drive adoption of new products and features. You can act like a general manager for our Credit Decisioning Engine and become the go-to expert for your product area to help shape the product roadmap and go-to-market strategy and product launches. You can recruit and manage a highly effective team of Product Marketing Managers and ensure cohesiveness across all teams, products and messaging strategies. You are data-driven and can develop best practices for reporting on product metrics and make decisions based on feature adoption and performance, as well as identify optimization opportunities throughout the customer journey. You are excited about getting to know our customers and what motivates them, as well as identifying ways that we can delight them. You are able to simplify complex topics and product features into beautifully simple and engaging value props.
What we’re looking for
8+ years of relevant experience in product marketing, preferably in B2B fintech and/or 2-sided marketplaces. Experience developing and executing GTM strategies and leading complex product launches with measurable results. Superior verbal and written communication skills and engaging storytelling abilities. Analytic and quantitative skills - Experience using data and metrics to measure impact and recommend improvements. Experience collaborating with internal stakeholders and external agencies/partners, working with digital and PR agencies to execute on GTM plans. Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines. Experience coaching and managing junior product marketing managers to ensure consistency across all products and verticals. Proficient in Google Suite, project management software (e.g. Trello, Jira, Asana, etc.), good knowledge of marketing tools (e.g. HubSpot, Marketo, Salesforce Marketing Cloud, MailChimp, etc.) ** We don’t expect you to have them all, but we do expect you to be exceptional at some (the more the merrier!). We can’t wait to learn what those are.
What you’ll like about us
Opportunity to join a fast-growing fintech and work on building out one of the hottest fintech spaces: embedded finance. A chance to join a successful early stage startup and help shape the future of the company. An inclusive working environment that fosters collaboration and empowerment. An international and remote team that comes together to solve complex problems through relentless execution and uncompromising integrity. Competitive compensation packages (Salary/Bonus/Equity). Benefits package that includes 401k, HSA, health, dental and vision benefits (employer subsidized). Top of the line equipment and software so you can do your best work. Flexible/Remote Work Arrangements (with ability to travel to Lendflow offices around the world). Education and Training Reimbursements. Unlimited vacation and paid sick leave. Fun team events.
Lendflow provides infrastructure for software companies to embed lending services into their product so they can better serve their customers, expand revenue per user, increase engagement and improve retention.
Lendflow is the easiest way to embed lending services into your product. Companies like Procore, Levelset and Tillful love us because of how efficiently we made it for them to get to market with a best in class lending service that’s tailor fit for their customer base. We provide all the components and support you need to embed lending services, letting you provide an incredible in-app lending experience without committing significant engineering/marketing resources or distracting from your core offering.