Senior Product Marketing Manager at Lob
About the role
The multi-billion-dollar direct mail industry has been left out of the digital age, and it’s costing companies billions in wasted time and unrealized growth. Lob automates direct mail & address verification for modern businesses. More than 8,500 companies use Lob’s APIs to move faster and create new growth opportunities. One in two U.S. households has received mail generated through Lob’s platform.
We’re looking for a Sr. Product Marketing Manager to join the Product Marketing team at Lob. This is a strategic role that will lead go-to-market efforts, define product messaging, and accelerate the success of our marketing campaigns and sales teams. We are looking for a passionate technical storyteller to help our prospects and customers understand the value that Lob provides, and why it is such a uniquely powerful solution.
As an experienced product marker, you will bring a unique combination of technical knowledge and business savvy to understand our target segments, and help tell the Lob story to the world. You will craft compelling messaging and value propositions, develop world-class content, and help our sales teams win in the marketplace.
As a Sr. Product Marketing Manager you'll...
Craft marketing messages and value propositions for different use cases, personas, and product capabilities
Develop and execute comprehensive launch and go-to-market plans for new feature and product releases
Author and create marketing content including blog posts, sales presentations, eBooks, webinars, and brochures to support demand generation campaigns and sales execution
Monitor the competition, develop competitive positioning, and help sellers understand and articulate our differentiators
Enable the sales team with messaging and content that helps them overcome objections and close deals faster
What you'll bring to this role...
3-5 years of product marketing, product management, or sales engineering experience
Experience in the enterprise software industry - SaaS experience a plus
Demonstrated track record of effective B2B messaging development, and successful product launches
Exceptional writing and communication skills - you will be producing and presenting a lot of content
Solid technical skills - you don’t have to be an engineer, but you should be comfortable with web development methodologies, and APIs
We’re not just building a platform to make the world programmable. We’re also designing a great place to work.
Our team loves working at Lob because...
Lob was built by technical co-founders with a vision to make the world programmable. We offer two flagship APIs (print & mail and address verification).
Our business model is incredibly sustainable. We have over 8,500 customers ranging from startups to Fortune 10 companies. Venture-backed by the most reputable investors in tech, we have the funding to invest in fast growth.
We give employees a lot of responsibility and the ability to help direct our product roadmap.
Our team loves working at Lob because...
- Lob was built by technical co-founders with a vision to make the world programmable. We offer two flagship APIs (print & mail and address verification).
- Our business model is incredibly sustainable. We have over 8,500 customers ranging from startups to Fortune 10 companies. Venture-backed by the most reputable investors in tech, we have the funding to invest in fast growth.
- We give employees a lot of responsibility and the ability to help direct our product roadmap.
- Health benefits for you and your dependent(s)
- Medical Flexible Spending Accounts (FSA)
- Unlimited vacation policy
- Wellness program (includes monthly stipend or free Barry’s Bootcamp classes!)
- Paid parental leave
- Commuter & Parking benefits (includes monthly stipend) for those based out of our San Francisco office
- Free lunch, snacks and dinner when working at our San Francisco office
- Dog-friendly San Francisco office
- Allowance for in-person team meetings (all flights and accommodations covered) for those not based out of our San Francisco office
- Home-office setup and phone/internet stipend for those not based out of our San Francisco office
Ground floor opportunity as an early member of the Lob team; you’ll directly shape the direction of our company
We are committed to the health and safety of our employees and will not require employees (unless they are serving an essential function) to be in the office until a vaccine is widely available.
Our Commitment to Diversity
Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.
#86 on Y Combinator's Top Private Companies List 2021
BuiltIn Best Midsize Companies to Work For 2021
2020 Inc 5000 List of the Fastest-Growing Private Companies
2019 Timmy Awards - Best Tech Workplace for Diversity, Community Favorite in the Bay Area
Deloitte’s 2019 Technology Fast 500
Why you should join Lob
Lob is automating the offline world. Businesses use Lob’s APIs to programmatically create and deliver transactional and marketing direct mail—turning it from a slow, manual process into a timely, relevant, and personalized communication channel. Lobsters—employees at Lob—enjoy a relaxed work environment where curiosity is harnessed for professional and personal growth.
Founded in 2013 and based in San Francisco, Lob is venture-backed by Y Combinator, Polaris Partners, Floodgate, and First Round Capital.