About MagnaPlay

At MagnaPlay, we're building a collaborative platform to accelerate video game development and publishing. Leveraging the context of the entire project, we help generate cohesive content and keep teams aligned as they iterate. We are getting started with string management and localization, by merging cutting-edge AI contextual translation, with a global network of linguistic experts to create immersive gaming experiences for players worldwide, and make global launches accessible to all developers no matter how small.

We’re carefully choosing a small team of all stars who are looking for a high impact, high intensity, high equity challenge.

How we’re solving localization

We are in an outdated market in which current customers distrust machine-only translation, and pay big premiums for incumbents that work through the agency model. This makes it very hard for us to build a business that is software only or charged through a subscription fee, we would need to convince our market to change their workflow, while learning while we need to build.

To solve this, we are operating as a traditional agency, with the upper hand in pricing, quality and experience our tech provides us. In parallel, we are selling the platform we’ve built to make our agency more competitive as a SAAS to several ICPs.

What we’re doing next

While building around game development teams, we’ve realized this is a huge, underserved market with a unique combination of technical and narrative challenges. Many of the inefficiencies they have come from lack of context, poor versioning and change propagation, and repetitive tasks, all issues we have solved for localization.

We aim to leverage the tech we’ve built to make the lives of game developers easier, positioning MagnaPlay as central to their workflow throughout development, publishing and live-ops.