Mighty Buildings

Affordable and sustainable housing using 3D printing and robotics.

Social Media Manager

$120k - $140k
Location
Oakland, CA
Job Type
Full-time
Experience
6+ years
Apply to Mighty Buildings and hundreds of other fast-growing YC startups with a single profile.
Apply to role ›

About the role

WHO WE ARE:

We are Mighty Buildings, a venture-backed Series B construction technology company based in Oakland, CA, that is innovating the construction industry by creating beautiful, affordable, and sustainable homes using 3D-printing, robotics, and automation.

WHAT WE’RE LOOKING FOR:

A highly motivated Social Media Manager who is a creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he/they engages with customers on a daily basis, with the ultimate goal of turning fans into customers, and turning customers into advocates. As a Social Media Manager, you’ll be tasked with administering the company’s social media marketing and advertising. You’ll have the amazing opportunity to be an early hire at a Series B-stage startup that’s rapidly growing and defining a new multi-billion-dollar industry, and work alongside an all-star team.

WHAT YOU’LL BE DOING:

  • Design and implement a social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer success to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Write clear and compelling copy to describe Mighty Buildings’ products and services tailored to the appropriate target customer segments and user personas
  • Propose A/B tests for messaging and community engagement
  • Work closely with the customer success team to identify the key points of frustration or confusion for users and propose solutions
  • Support and execute content writing on marketing and sales enablement collateral (email marketing, sales brochures etc)
  • Conduct competitive research to identify our strong and weak points
  • Apply SEO principles where necessary to maximize reach to our target audience

REQUIREMENTS:

  • Bachelor’s degree
  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples)
  • Proficient in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
  • Displays ability to effectively communicate information and ideas in written, audio and video format
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)
  • Makes evident good technical understanding and can pick up new tools quickly
  • Maintains a working knowledge of principles of SEO including keyword research
  • Is proficient in and/or certified in Google Analytics
  • Understand how OKR and scrum works
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
  • Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues

Why you should join Mighty Buildings

Mighty Buildings is a stealth-mode VC-backed startup based in Oakland, CA. Founded on the vision of a world where technology helps to unlock productivity within the construction industry to address the affordable housing crisis,

Mighty Buildings was founded by a team of physicists and robotics engineers with extensive experience solving hard R&D problems and building successful engineering firms. They started by inventing a new material and 3D printing tech that enabled printing of an entire building, not just walls, in a single cycle. Unlike concrete, Mighty Buildings’ material is lighter, can be uniquely treated (trimmed and cut) by robotic arms, and features high thermal insulation properties. This allows them to produce prefab housing with up to 80% of operations automated.