Copywriter/Content Creator at Mighty Buildings
About the role
We are looking for energetic individuals to join our Sales & Marketing Team in the San Francisco Bay Area.
- Lead, define and execute copywriting across all product flows and across the entire customer funnel
- Write clear and compelling copy to describe Mighty Buildings’ products and services tailored to the appropriate target customer segments and user personas
- Champion, define, and guide Mighty Buildings’ brand voice in line with overall brand strategy
- Audit end-to-end customer flows for style and tone as well as clarity and simplicity and proactively make updates
- Propose A/B tests for messaging
- Work closely with the customer success team to identify the key points of frustration or confusion for users and propose solutions
- Work cross-functionally with designers and product teams to ensure appropriate review and approvals for all copy, orchestrating every detail
- Support and execute copywriting on all marketing and sales enablement collateral (emails, landing pages, sales decks, etc)
- Develop creative concepts for digital outlets (Google Ads, Facebook Ads, Linkedin Ads etc).
- Conduct competitive research to identify our strong and weak points
- Apply SEO principles where necessary to maximize reach to our target audience
The ideal Copywriter will have:
- Bachelor's degree in business, marketing, journalism, communications, or a related field
- Strong research skills that ensure all copy is correct and accurate
- 3-5 years’ experience as copywriter for successful consumer products or services
- A natural curiosity to measure, test, learn and iterate to get the best results possible
- Excellent time management and project management skills, with the ability to manage the priorities of multiple stakeholders and quickly execute high quality work
- A strong focus on results in the form of product conversion rates, engagement, sales
- An understanding of search engine optimization and customer lifecycle marketing is a plus
Why you should join Mighty Buildings
Mighty Buildings is a construction technology company that is dedicated to reimagining the building industry, from the factory to the foundation. By applying state-of-the-art automation and innovative new technologies, Mighty Buildings can 3D print structures twice as fast with 95% less labor hours and ten times less waste than conventional construction. Mighty Buildings works with compliance and regulatory agencies to develop future-forward materials that are tested to the most rigorous standards with nearly zero-waste production methods. Mighty Buildings projects range from pre-designed ADUs for homeowners to single family residential developments utilizing their unique panelized Mighty Kit System. Mighty Buildings is committed to making beautiful, sustainable, and high-quality homes a reality for more people.