Paid Search Associate at Mighty Buildings
About the role
WHO WE ARE: We are Mighty Buildings, a venture-backed Series B construction technology company based in Oakland, CA, that is innovating the construction industry by creating beautiful, sustainable, and high-quality homes using 3D printing, advanced materials, and robotic automation.
WHAT WE’RE LOOKING FOR: Mighty Buildings is looking to add a Paid Search Associate to its performance marketing team. This role requires a strong understanding of the paid search marketing channel to develop best-in-class media strategies, provide ongoing performance improvement recommendations, and manage our advanced search programs. This person must have a detail-oriented mindset with the capability to multitask and think outside of the box to solve challenges. The associate must also be a team player willing to provide support where needed and requires collaboration with other teams. If you're someone that thrives on success, motivation, and innovation and embraces a fast-paced environment where the room for growth is endless then this position is perfect for you!
WHAT YOU’LL BE DOING: Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization Produce raw data to create performance reports Define brand objectives specific to SEM and recommend tactics to drive ROI Oversee day to day campaign management processes, inclusive of copy launches to support key messaging, new campaign and keyword launches, campaign maintenance, and optimization Regular health checks and QA process development to ensure keyword and ad approvals, working landing pages health Manage campaign expenses and pacing, staying on budget, estimating monthly costs, and reconciling discrepancies Communicate with key stakeholders on performance and status items Plan and execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze key metrics, providing insight and actionable recommendations to key business owners to keep them informed of performance trends Optimize copy and landing pages to deliver strong relevancy and consumer experience Research and analyze competitor activity
REQUIREMENTS: 2+ years of SEM experience and success managing campaigns across Google, Facebook, Bing Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing Experience with website analytics tools (e.g, Google Analytics, WebTrends) Experience with paid search management, analytics, and research tools (e.g, Google Search Console, keyword planner, SEMRush) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments BS/MS degree in Marketing preferred
Why you should join Mighty Buildings
Mighty Buildings is a construction technology company that is dedicated to reimagining the building industry, from the factory to the foundation. By applying state-of-the-art automation and innovative new technologies, Mighty Buildings can 3D print structures twice as fast with 95% less labor hours and ten times less waste than conventional construction. Mighty Buildings works with compliance and regulatory agencies to develop future-forward materials that are tested to the most rigorous standards with nearly zero-waste production methods. Mighty Buildings projects range from pre-designed ADUs for homeowners to single family residential developments utilizing their unique panelized Mighty Kit System. Mighty Buildings is committed to making beautiful, sustainable, and high-quality homes a reality for more people.