Self-Driving Customer Care

Sr. Demand Generation Manager

Bay Area, CA / Remote
Job Type
3+ years
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About the role

As our Senior Demand Generation Manager (open to Director level depending on experience), you will work closely with our VP of Marketing and our Growth Marketing Manager to accelerate Netomi’s growth. We are looking for a self-motivated, analytical and experienced demand generation professional to help reach, educate, and create interest among the right contacts at the world’s largest brands. The right candidate knows how to develop and execute awareness. You have lead generation programs and have experience launching multi-channel campaigns to target enterprises. You find the best ways to communicate with senior decision makers and influencers.

The ability to program manage, set and manage expectations, and communicate effectively are a must.

Responsibilities Drive demand generation marketing efforts for Netomi with a strong focus on account-based marketing (ABM) Plan and execute demand generation campaigns through integrated ABM, offline and online demand generation programs to drive MQLs and SQLs Penetrate our target market and verticals by leveraging 1-1, 1- few, and always-on marketing initiatives Own the lead management process from lead capture to opportunity creation. Develop and manage lead nurture programs. Track funnel metrics and provide recommendations Develop copy for emails and landing pages and perform A/B testing Make continuous optimizations to website to increase conversion Analyze, report and optimize all demand generation programs based on ROI. Report campaign performance to leadership Manage marketing technologies to scale demand generation and meet pipeline goals Launch multi-touch attributions to learn effectiveness of each campaign Work on user journey mapping with all the prospect touch points and corresponding communication channels and programs Collaborate with, growth, content, design and product marketing teams to develop and execute virtual events and webinars (and eventually trade shows), influencer marketing and partner marketing Come up with unique solutions to tough marketing problems, i.e., marketing during privacy concerns Manage Netomi’s social media campaigns and develop programs to create awareness and leads

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Why you should join Netomi

Netomi's AI enables self-driving customer care for companies like HP, Westjet, Singtel and more. By autonomously resolving over 70% of support tickets on email, chat, messaging, social and voice, companies using Netomi reduce support costs, boost customer happiness, enhance agent productivity and automate up-sell.