At Novig, we are building the first high-frequency, commission-free sports trading platform in the US — essentially the NASDAQ of betting.

We guarantee bettors the best odds and eliminates the need for traditional sportsbooks. We do this by enabling users to bet directly against friends or the market, rather than against the house, making the betting experience more efficient, fair, and, most importantly, profitable.

Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the believe that a commission-free P2P exchange model will replace the exploitative and unprofitable betting model of traditional sportsbooks. They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sportsbook betting experience.

As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator in sports betting with our unique focus on research and technology.