Opt out software that removes your private info from the internet

Head of Demand Generation - B2B

$60K - $130K
US / Remote (US)
Job Type
3+ years
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Lawrence Gentilello
Lawrence Gentilello

About the role

The Role

We are seeking an entrepreneurial Head of Demand Generation with a track record of success building a robust pipeline of qualified B2B leads, preferably in the cyber security industry.

While Optery sells to consumers directly, the Head of Demand Generation role is for Optery for Business which sells personal data removal software subscriptions to enterprises covering their employees and executives, and their own customers (https://www.optery.com/business/).

You will be responsible for developing and implementing demand generation programs to increase brand awareness, generate leads, and support our sales team in meeting revenue targets. The ideal candidate will have a strong background in B2B marketing, a deep understanding of demand generation tactics, and a passion for driving measurable results.

You should be an expert in operating email, prospecting and messaging delivery systems and an expert marketing communicator that is skilled in creating personalized relationships and conversations with customers across all interactions at scale.

You will work closely with Optery’s CEO and other executives to develop and implement sales strategies and tactics that drive revenue and align with the company's overall goals and objectives.

The right candidate will be equally comfortable diving into the weeds and executing initiatives themselves, as well as hiring and managing an extended team of team members, agencies, contractors, and specialists focused on customer experiences and demand generation. This is a hands-on Head of Demand Generation role that requires a strong background both strategically and tactically.

You will collaborate closely with cross-functional teams, including sales, product management, account management and executive leadership, to align marketing efforts with business objectives and drive measurable results.

Key Responsibilities

  • Collaborate with the marketing and sales teams to develop a comprehensive demand generation strategy aligned with our business goals and target market.
  • Generate high-quality leads and optimize conversion rates throughout the customer journey.
  • Plan, execute, and optimize multi-channel lead generation campaigns, including email marketing, content marketing, social media, search engine marketing, and events.
  • Develop compelling content that educates and engages our target audience, such as whitepapers, case studies, blog posts, and videos, to support demand generation initiatives.
  • Implement and manage marketing automation tools to effectively nurture leads, automate campaigns, track conversions, and measure ROI.
  • Monitor, analyze, and report on the performance of demand generation activities, using data-driven insights to optimize campaigns and improve conversion rates.
  • Work closely with the sales team to understand their needs, provide them with qualified leads, and ensure effective lead handoff processes to maximize conversion rates.
  • Identify and build strategic partnerships and alliances with complementary organizations to expand our reach and generate new leads.
  • Develop and manage the demand generation budget, allocating resources effectively to achieve desired outcomes within allocated budgetary limits.
  • Conduct market research to understand customer needs, industry trends, and the competitive landscape. Leverage insights to identify market opportunities, develop differentiation strategies, and refine our product positioning.
  • Build and lead a high-performing marketing team. Provide guidance, mentorship, and professional development opportunities to ensure the team's success. Foster a collaborative and results-oriented culture within the growth marketing team.
  • Represent the company at industry events, conferences, and speaking engagements.


  • Bachelor's degree
  • Track record of professional success and achievement
  • At least 3+ years experience in B2B demand generation or related roles, preferably in startup or fast-paced environments
  • Experience in the cybersecurity or data privacy industry is preferred
  • Deep understanding of data security and data privacy concepts, technologies, and industry trends.
  • Deep understanding of B2B marketing strategies and tactics, with a track record of successfully driving demand generation programs and achieving revenue goals.
  • Strong leadership and team management skills, with the ability to motivate and inspire cross-functional teams.
  • Excellent written and verbal communication skills, with the ability to create compelling content and effectively present ideas to diverse audiences.
  • Strong analytical skills with the ability to measure and interpret campaign performance metrics and make data-driven recommendations for improvement.
  • Experience with digital marketing, content creation, demand generation, and marketing automation tools.
  • Demonstrated ability to thrive in a fast-paced startup environment, adapt to change, and drive results.
  • Strong organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Self-motivated, proactive, and capable of working independently as well as part of a team.
  • Deep experience with marketing automation and email delivery platforms, CRM systems, prospecting tools and marketing analytics tools.


While Optery is a fully-remote global team, this is a U.S.-based position and you will be required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.

Compensation & Benefits

  • $60K - $110K Base + on target bonus = $80K - $130K OTE
  • Competitive equity
  • Great health, dental, and vision insurance
  • 401k program with employer match
  • Paid time off policy
  • Stipend for home office setup

Equal Opportunity

Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

About Optery

Now is a great time to join Optery. We’ve 3x-ed revenue in the last year with zero sales headcount, our product was awarded “Editors’ Choice” by PCMag.com as the most outstanding in its category for the 2nd year in a row (https://www.pcmag.com/reviews/optery), we presented at SXSW Pitch as a finalist in the Enterprise and Smart Data category (https://youtu.be/OXpn67PKa_c), our latest funding round was covered by TechCrunch (https://tcrn.ch/3HOXgkX), and we're changing the game in the world of consumer data.

Optery is automated opt out software. Our mission is to empower people to take control of their personal data, and we have a vision for a safer world through data privacy.

Optery is the first company to offer a free report with dozens of screenshots showing where your personal information is being posted by hundreds of data brokers online (https://app.optery.com/signup), and the first to offer IT security teams a completely self-service platform for finding and removing employee personal information from the web (https://business.optery.com/signup). Optery can also automatically remove you from these sites, clearing your home address, phone number, email and other personal information from the Internet at scale. Our service is used to prevent threats like phishing, social engineering, identity theft, harassment and physical violence

Tens of thousands of users and dozens of businesses rely on Optery to prevent attacks and keep personal information off the Internet. Optery has raised $6M in seed funding by Y Combinator, Bayhouse Capital, Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital, TRAC and other world-class investors.

Optery is headquartered in the San Francisco Bay Area, but operates as a fully-remote global team.

Team Size:12
Location:Walnut Creek, CA
Chen Atlas
Chen Atlas
Lawrence Gentilello
Lawrence Gentilello