Content Marketing Manager/Lead

Peakflo is a B2B Fintech SaaS startup part of YCombinator W22, that just raised $4.1M in seed funding and was picked by Techcrunch as their top 10 favorites out of a cohort of 400 and also in a TechCrunch exclusive

Experience: Minimum of 3-5 years experience in a B2B Fintech startup

Location: India (Remote)

🚀 Who we are and what we’re building

• Peakflo is a 2021 founded, Singapore headquartered B2B Fintech SaaS startup
• Finance operations at any high-growth SMB or startup is plagued with resource-intensive customer collections and vendor payment processes. Teams spend hundreds of hours in manual processes and thousands of dollars on transaction fees each month
• Peakflo has 2 key solutions: one is an Accounts Receivables Automation SaaS and the other is an Accounts Payable Automation SaaS, both targeted at startups and SMEs
• Peakflo with its simple API and one-click accounting software integrations, allows businesses to streamline their customer collections and vendor payments. More than 50 companies, ranging from early-stage startups to unicorns in SE Asia, use Peakflo each week to:

✅Save 100 hours/month on finance ops ⏳

✅Get paid faster on customer invoices by 10-20 days 📈

✅Streamline vendor payments and save 50-90% on fees 💰

🖊️ Content Marketing Lead at Peakflo

Peakflo is looking for an experienced Content Marketing Manager. The ideal candidate should have experience in B2B SaaS or B2B fintech marketing at an early-stage startup. The ideal candidate is someone that understands how to apply the 'jobs-to-be-done' framework to drive SEO focused content marketing matrix.

** 🤝🏼 Who you are**

• Excellent communication skills in English (written and verbal)
• Team player
• Have a background in fintech or finance
• Familiar with the best practices in SEO and social media marketing
• Have prior start-up experience, especially in the fintech space
• Have experience in writing well-researched content for blogs, social media, and other marketing channels.
• Have a working understanding of financial reporting and analysis

💪 What you’ll do

• Setting content marketing strategy based on content pillars
• Researching the best practices in the accounts receivable and payables industry
• Product-driven content creation for the target audience using the jobs-to-be-done framework
• Creating organic lead magnets through different channels
• Creating content marketing plan, roadmap, and execution
• Creating long-form (eg: Blogs, E-books, whitepapers, etc) & short-form content (eg: EDM content, listicles, etc) with the help of the content team
• Social Media content strategy
• Working with the marketing team and also freelancers for content creation
• Making sure the produced content has high-quality and standards for the target market through different channels
• Preparing reports and insights based on best practices

Benefits

📈 Stock options - As repeat founders, we truly believe in building something valuable as a team with a strong sense of shared ownership 🏥 Medical insurance - We provide comprehensive group medical insurance so that you're always covered 🏡 Flexibility - We support a remote-friendly culture centered around trust and meritocracy