Peoplebox

OKR and Strategy Execution Platform for Enterprises

Head of Inbound Marketing

$15k - $25k
Location
/ Remote ()
Job Type
Full-time
Experience
3+ years
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Abhinav Chugh
Abhinav Chugh
Founder

About the role

Responsibilities

  • Grow inbound demand through website & blog
    • Improve conversion rate from search results to website visitor.
    • Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
    • Improve conversion rate from gated submit event to activated trial.
    • Improve conversion from website visitors to demo request
  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
  • Conducting customer, competitor, and product research
  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
  • Propose new and improved inbound marketing campaign ideas

Requirements

  • Previous experience in marketing management for 2 years
  • Excellent communication skills in English, both spoken and written
  • Proficiency in marketing automation and blogging software features
  • HTML/CSS, Canva hands-on experience is an advantage
  • Expertise in SEO/ SEM, Google Analytics
  • Experience with Keyword Research Analysis.
  • Proven skills with On page / Off Page SEO.
  • Creative thinker and problem solver
  • Efficient organisational and time management skills
  • Data-driven and research-oriented

Why you should join Peoplebox

Peoplebox is an OKR platform that makes it easy for large companies to align teams and execute faster.

The thing that makes Peoplebox different is that it integrates with all work-tools (SQL, Jira, Asana, Hubspot, etc) to provide real-time visibility on all your goals, initiatives and what's blocking the progress in one single dashboard.

We are techies turned product guys, having built our first startups in Dublin, Ireland, and SF (YC S12) respectively. We joined Practo, one of Asia’s largest health-tech startups, when it had 250 employees and saw it grow to 3,000 in just a couple of years.

We witnessed the challenges of hypergrowth companies first-hand. We realized as companies grow, the problems of misalignment and lack of cross-functional visibility only becomes larger, resulting in poor execution speed, missed goals, high talent turnover, and sometimes death.

Our vision at Peoplebox is to become the Operating System for strategy execution to help companies align and achieve moonshot goals.

Peoplebox
Founded:2018
Team Size:20
Location:San Francisco
Founders
Abhinav Chugh
Abhinav Chugh
Founder
Alagu M
Alagu M
Founder