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Perfekto

Perfekto

Y Combinator LogoS21ActiveGrocerySubscriptionsE-commerce

Imperfect produce delivered from farm to table in LatAm

Over 1/3 of food is being thrown away, mainly due to physical imperfections or surplus production, despite being fresh and edible. Perfekto offers a subscription box with imperfect food from farm to table in Latin America. That way, consumers save time and money while reducing food waste. The founders led the Uber Grocery launch in Latam and scaled Swiss fintech Sonect to pre-Series B in Mexico. Further, their leadership team led Walmart's e-Commerce logistics and scaled the tech team and product of Mexican fintech Coru as CTO. Perfekto has already rescued over 350,000 kgs of food and works with Mexican producers and CPGs. While in the U.S. unicorns like Misfits Market have made this a proven business model, Perfekto is the first alternative of its kind in Mexico's $212B grocery market - a market where, unlike the U.S., 72% of food waste occurs across the supply chain.

Perfekto
Founded:2021
Team Size:40
Location:Mexico City, Mexico

Active Founders

Jan Heinvirta

Co-Founder & CEO at Perfekto. On a mission to create a more sustainable food system in LatAm, where more than 1/3 of food is wasted due to strict industry standards and supply chain inefficiencies. Previously founding team member and Head of LATAM at a Swiss FinTech. Helped it grow from Seed to Pre-Series B and expand from Switzerland to Mexico.

Jan Heinvirta
Jan Heinvirta
Perfekto

Anahí Sosa

Co-Founder & COO of Perfekto, reducing food waste through a subscription box of food items that would otherwise be wasted due to supply chain inefficiencies or strict cosmetic standards. Previously worked at Uber for almost 5 years where I had the opportunity of leading Uber Grocery. Worked also at Unilever in areas like Logistics Finance.

Anahí Sosa
Anahí Sosa
Perfekto

Selected answers from Perfekto's original YC application for the S21 Batch

Describe what your company does in 50 characters or less.

Imperfect Foods for Latin America

YC S21 Application Video

YC S21 Demo Day Video