Workforce Management for Large Farms

Senior Product Designer

Los Angeles, CA / Remote
Job Type
6+ years
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About the role


We are PickTrace, an early-stage software start-up backed by YCombinator, that provides workforce and harvest management solutions for large-scale farms. We are building the farm management system of the future. Today, we serve some of the largest berry, citrus, and apple growers in the United States and internationally, and our application is used by tens of thousands of farmworkers each day.

Our product and industry are ever changing, and we it is not uncommon for priorities or goals to shift quickly. We are building a world-class organization and we believe individuals with high mental horsepower to up-level all members of the team around them.


You could combine your passion for design & research with delivering solutions that directly impact our food supply chain? The agriculture industry is facing numerous challenges including low productivity and increasing costs, but is one of the least digitized industries in the world. At PickTrace we're working to solve these problems and deliver products our customers love. That is why we're looking for a Senior Product Designer to help build the farm management solution of the future, while contributing to the development of a world-class Design organization.

This role will report directly to our Chief Product Officer.


  • Mentor, develop, and directly manage other Designers on the team.
  • Partner with the CPO and Designer to build and drive a design culture focused on user-centered designs and flows.
  • Collaborate with cross-functional teams including engineering, product managers, and customer operations to maneuver initiatives through the complete research and design process.
  • Conduct user research to gain insights and empathize with our customers/users; become an internal evangelist for their needs.
  • Translate user insights into opportunities for user experiences and solutions through actionable frameworks, i.e. persona, journey maps, and storyboards.
  • Prioritize and define UX/UI deliverables for their team based project objectives and requirements.
  • Validate assumptions using qualitative and quantitative research and producing rapid iterations based on findings.
  • Execute on all phases of the design process from wireframing, prototyping to final hand-off to developers.
  • Create visually balanced, consistent, and intuitive interfaces with the design system and utilize common design patterns and components.


  • 3+ years of experience of full-stack design.
  • Strong portfolio illustrating experience designing mobile and desktop digital products is required.
  • Ability to align overall business to design best practices, and influence strong design culture.
  • Experience creating & managing design systems, style guides, and component libraries.
  • Experience creating a collaborative design process that focuses on fast iterative design cycles.
  • Deep knowledge of research methodologies.


  • Coachability - You are hungry for feedback on how to improve, embrace the feedback, and quickly implement it into your day-to-day operations.
  • Curiosity - You have a thirst to seek more knowledge about both on a daily basis.
  • Work Ethic - You have a unique ability to prioritize your workload and work efficiently through your focus areas in an effective manner.
  • Preparation - You take pride in being detail oriented and well prepared for the work in front of you. The thought of taking on an initiative without a plan gives you reason to pause.
  • Adaptability to Change - You are comfortable and flexible to switch your focus rapidly to align with the updated business initiatives.
  • Intelligence - You consider yourself a strategic thinker, and push conversations forward with co-workers by offering unique perspectives.
  • Passion - We are disrupting the lowest technology adopting vertical in the world with a best in breed enterprise SaaS workforce management platform and exude excitement about the market opportunity in front of us.
  • Prior Success - You have a track record of over-achievement, and take pride in ensuring top-level results are achieved in your daily work.
  • Competitiveness - You are motivated daily to be the best at what you do. When you are outperformed it pushes you harder to up-level your performance.
  • Brevity - You have a unique ability to break down complex topics into concise and meaningful explanations.

If this seems like you, we'd love to meet you!

Why you should join PickTrace

PickTrace is a fast growing software company that provides workforce and harvest management solutions for large-scale farms. Founded by brothers Austin and Harrison Steed, PickTrace is building the farm management system of the future.

PickTrace builds powerful software products that help agriculture companies thrive. Our workforce and harvest management software helps growers gain insight into their operations and improve their operational efficiency. Everything that we do is based on the conviction that we succeed when our customers build a more efficient, compliant, and profitable operation.