Pop Meals (formerly dahmakan)

Pop is building Asia’s leading O2O food brands.

VP of Growth & Marketing

$50k - $130k / 0.10% - 2.00%
Malaysia / Remote
Job Type
11+ years
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About the role

Pop Meals is one of the fastest growing food tech startups in Southeast Asia. We make food delivery an everyday choice by delivering chef-made meals below restaurant prices at the push of a button. Funded by Y Combinator and leading tech investors from Silicon Valley, Europe and Asia, we’re conquering a trillion dollar market in the most exciting region of the world.

Your responsibilities:

  • Lead our smart marketing team and be responsible for all marketing and growth metrics. Define and spearhead company-wide growth strategies together with the founders
  • Optimise existing growth channels and continuously test new and crazy campaigns to uncover untapped acquisition opportunities, digital, offline and through partnerships
  • Work with the product team on customer onboarding and post-purchase retention strategies
  • Spearhead the roll-out-strategy of new cities

You are:

  • Inspiring leader: proven track record of managing and building growth teams
  • Highly analytical & numbers driven: cohorts, attribution, CLTV, CAC etc are what you think about day and night. “If you can’t measure it (or find a proxy), it didn’t happen” is your motto
  • Alchemist: you constantly run growth experiments in a highly structured and organised way
  • Seasoned marketer: >5yrs marketing and growth responsibility in VC backed consumer startup
  • Biased to action + master in prioritising: you always focus on tackling the biggest challenge first (both short & long term) without getting distracted with nice-to-haves
  • Passionate about brands: metrics driven with a deep understanding for branding

That’s why you need to join our team:

  • Stock options in the next billion dollar technology company in Southeast Asia
  • Work with the smartest and most passionate from over 15 nationalities
  • Rare opportunity to build a product that everyone around you loves, in one of the most exciting and fastest growing regions in the world
  • All the perks that come with working in a startup including free lunch and dinner made by our in-house 5 star chefs. Of course, we cover work permits and pay competitively

Why you should join Pop Meals (formerly dahmakan)

Pop is building Asia’s leading O2O food brands through a network of cloud kitchens and tech-enabled QSR outlets. Funded with over $28m by Y Combinator and leading tech investors from Silicon Valley, Europe and Asia, we are expanding rapidly across Asia.

Pop Meals (formerly dahmakan)
Team Size:153
Location:Kuala Lumpur, Malaysia
Chris Edelmann
Chris Edelmann
Jessica Li
Jessica Li
Jonathan Weins
Jonathan Weins