Director of Marketing (B2B/SaaS)

Description

We are looking for a data and results-driven marketer to lead our efforts in driving qualified leads and revenue growth. You will design, execute and optimize high-impact demand generation and lead nurturing programs across all digital and in-person mediums to fuel Rabbets growth.  The ideal candidate will be experienced in increasing demand for B2B software companies, with the ability to develop and execute data-driven campaign  strategies across multiple channels to fuel our sales pipeline and accelerate business growth.

This position is the head of the marketing function and reports to the CEO. The Director of Marketing will manage resources—team members, consultants, and budget—and processes to ensure predictable, repeatable pipeline and revenue growth.

What You’ll Do

• Strategy Development: Develop an annual marketing plan and strategy to drive awareness and generate demand focused on net new acquisition.  Campaign Management: Oversee the planning, execution, and optimization of multi-channel integrated campaigns, including digital marketing, email marketing, webinars, events, and more.
• Company Positioning and Messaging: Responsible for ensuring positioning and messaging is consistent across all channels.
• Lead Generation: Drive the development of targeted campaigns to generate high-quality net new leads and increase the sales pipeline.
• Analytics & Reporting: Develop reporting to monitor, analyze, and report on key performance indicators (KPIs) to optimize campaigns, ensure alignment with revenue goals and report against the marketing team's objectives.  . Develop a consistent reporting package for the Executive team that measures results and provides insight into what is working and not working.
• Collaboration: Work closely with sales, product, and customer success teams to ensure alignment on goals, messaging, and strategies.
• Marketing Automation: Manage and optimize marketing automation platforms and tools to improve lead nurturing and customer engagement.
• Budget Management: Develop and manage the demand generation budget, ensuring efficient allocation of resources to maximize ROI.
• Team Leadership: Lead and mentor a small team of marketing professionals, fostering a culture of innovation and continuous improvement.
• Industry Knowledge: Deeply understand our customers, product, competitors and partners, and leverage this knowledge to optimize company positioning and messaging across content, channels, sales, and customer communications.
• Website: Manage the company's website, ensuring that it is up-to-date, easy to navigate, and optimized for demand generation and SEO.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 6+ years of experience in demand generation or a related marketing role, with at least 3 years in a leadership position.
• Strong background in marketing for B2B software and technology companies
• Proven track record of developing and executing successful demand generation campaigns that drive revenue growth.
• Deep understanding of digital marketing, lead generation, and marketing automation tools.
• Excellent analytical, communication, and project management skills.
• Ability to work collaboratively across teams and influence stakeholders.
• Demonstrated success in managing both inbound and ABM marketing strategies that drive revenue growth
• Strong leadership and management skills, with experience managing teams and budgets

Benefits

• An amazing team
• Equity in the company you are building
• Competitive compensation
• A 401(k) plan w/ a generous matching contribution
• Comprehensive medical, dental, and vision plans
• Education stipend
• Parental leave benefits, ample PTO (that we encourage you to use), and remote flexibility

Location: We are currently a fully remote team, however, the goal is to grow our presence in the Denver market and thus this role is expected to be able to meet in office once a week.