Reforged Labs
The first AI performance marketing analyst for mobile game marketers
Senior Product Analyst
About the role
About Reforged Labs
We build AI agents that help mobile-game marketers create, test, and scale winning ad creatives. Our stack combines retrieval-augmented generation, multimodal models, and billions of gameplay and ad-performance signals. Backed by top investors (Y Combinator & DCM) and shipping fast in both SF and Saigon, we need a hands-on analyst who can own data from pipeline to product decision.
Why this role matters
You will be the first product analyst at Reforged Labs—setting the bar for instrumentation, insight quality, and data-driven product thinking while working directly with the founders on 0→1 features. It’s perfect for someone who thinks like a future founder and wants to influence strategy from day one.
What you will do
- Define and track north-star metrics, funnels, and experiment frameworks for our storefront and internal tools
- Design event and schema changes, then implement them (or pair with engineers) in MySQL, dbt, and the warehouse of your choice (BigQuery or Redshift)
- Build dashboards, automate alerts, and surface insights that drive product direction
- Dive into massive ad-performance datasets to uncover opportunities for new AI features and customer segments
- Lead A/B and multivariate tests and turn results into clear product calls
- Establish data quality and governance standards that scale as we ingest terabytes per day
- Champion a culture of data-informed decision-making—share best practices internally and contribute to external thought leadership (blog posts, conference talks, podcasts)
What we are looking for
- 4+ years in product analytics, growth, data science, or PM-analytics hybrids at fast-moving tech companies or startups
- Expert SQL (MySQL dialect) and solid Python for analysis and quick ETL
- Experience shipping instrumentation and analytics for self-serve SaaS or consumer products
- Familiarity with modern data ops (dbt, Airflow / Prefect, Looker / Mode)
- Strong product judgment: you frame problems as hypotheses and size opportunities quickly
- Proven ability to thrive in a dynamic startup environment, navigate ambiguous requirements, and informally lead others toward a decision
- Clear, concise communication in English
Nice to have
- Data engineering background and end-to-end ETL ownership
- Experience with LLMs, vector databases, or recommendation systems
- Work in mobile gaming, ad tech, or marketing analytics
- Bayesian or sequential testing methods
- Contributions to open-source data or ML tools
What we offer
- Huge scope and autonomy as the data voice on the founding team
- A fast-iterating culture with direct access to users and real revenue insights
- Annual offsites and a dedicated learning budget
- Flexible PTO and comprehensive health insurance
Reforged Labs is an equal-opportunity employer. We value diverse perspectives and believe they make better products.
About Reforged Labs
Reforged Labs empowers game studios to supercharge their creative insights and analysis. Boa, our AI copilot, is the first platform built for mobile game marketing, enables creative teams to achieve results 5x faster and 10x cheaper.
By analyzing millions of top-performing ads and performance metrics, our platform uncovers what makes an ad effective. Backed by real-world data, it transforms how creative teams brainstorm ideas, create video ads, and launch high-performing campaigns - delivering a competitive edge in the evolving gaming industry.
With Reforged Labs, you don’t just keep up with trends - you set them.
We’re a small and nimble team with backgrounds from Google, Microsoft, and Harvard, and we’re backed by world-class investors, including DCM, Y Combinator, the founder of King and Sky Mavis, and executives from Niantic and Pocket Gems.
