Simple sales CRM for startups and SMBs.

Relate is a simple, collaborative sales CRM for startups and SMBs.

Team Size:7
Location:San Francisco
Group Partner:Brad Flora

Active Founders

Christopher Chae

Co-founder @Relate. Previously @IBM and @Walmart US

Christopher Chae
Christopher Chae

Sangyong Jung

Co-founder / CEO @Relate Co-founder / Former COO @Sentbe

Sangyong Jung
Sangyong Jung

Arthur (Hyun June) Kim

Co-founder @Relate Previously Sales and Product Lead @Opensurvey

Arthur (Hyun June) Kim
Arthur (Hyun June) Kim

Company Launches

Hey YC!

After nearly two years of building in private, we are finally opening our doors to build Relate with a broader public user community. Today, we're launching Relate — a modern sales CRM software built for B2B startups.

Why are we building a new CRM platform?

It started with scratching our own itch. Before building Relate, we spent our first four pivots working on various B2B products. We needed a way to track our early sales and customer development activities, so we picked a CRM available on the market then — and we quickly found we were limited with old processes.

Our sales motion, as a result, was very slow. We jumped around different CRM solutions, but none worked for us. Adding customer profiles was cumbersome and felt manual. Updating deals daily was taking longer than the selling itself.

Why isn't there a simple and easy-to-use CRM that just works out of the box?

For chat, we love using Slack. And for issue tracking, we love using Linear. But what about sales? Why isn't there a CRM that gives you similar excitement and joy as Slack and Linear?

Frustrated by failing to find one, we built Relate to solve our problem.

Introducing Relate CRM

Relate offers a simple way to build customer relationships and collaborate with teams in one place.

Why Relate?

  • It’s simple. No feature bloat, no heavy implementation, workflow setup.
  • Crafted product experience for startups
  • Powerful workflows and collaborative features that come with the product
  • Free plan! Get started without paying

Relate lets you:

  • Track prospects, deals, and customers in one place
  • Manage your sales workflow and pipeline
  • Link and keep all your sales notes and email history together
  • Collaborate with your team on sales
  • Analyze and monitor sales productivity and efficiency

Try out for yourself!

YC Deal

  • 50% off — Standard Plan for 1 year
  • How to redeem: email we@relate.so with a screenshot of your company profile on Bookface!

Other Company Launches

Relate - Simple CRM that makes sales easy for startups

Relate lets you track customer communication and manage sales in one place.
Read Launch ›