Founding Brand Designer & Art Director

As our Founding Brand Designer & Art Director, you’ll define the visual identity of Retell AI, transforming our brand into one as iconic and intelligent as the voice platform we’ve built. You’ll lead the full brand revamp—from web and marketing assets to social media and motion content—partnering closely with engineers and marketers to create sharp, cohesive, and high-impact design.

This is a high-ownership role with global visibility. You’ll shape how businesses everywhere perceive AI-driven communication—working alongside a team that obsesses over craft and quality.

Note: This is not a UI/UX or product design role. It’s a pure branding role, reporting directly to the CMO.
A good portfolio for your reference: https://kennethkuh.info/

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Key Responsibilities

Lead Retell’s brand refresh, developing a modern, trustworthy visual identity across all touchpoints—online and offline.
Redesign the main marketing website to reflect the product’s quality, collaborating with engineers to ship fast, responsive UI.
Create scalable design systems, including reusable components, templates, and brand guidelines, to ensure consistency and speed.
Design marketing assets, including social media posts, pitch decks, product visuals, and campaign materials.
Develop motion graphics and animations to explain features, engage audiences, and enhance storytelling.
Collaborate with product and marketing teams to support feature launches, growth campaigns, and strategic initiatives with compelling design.

You Might Thrive If You

Have 3+ years of experience in branding, visual, or graphic design, ideally at a top-tier design agency or fast-growing startup.
Are proficient in tools like Figma, Webflow, and After Effects, turning ideas into polished, production-ready assets.
Possess excellent visual instincts, balancing high taste with fast execution while meeting deadlines.
Excel at building scalable design systems to maintain consistency across channels.
Are curious and self-driven, experimenting with new tools and approaches to visual storytelling.
Understand how to craft bold, trustworthy brands that resonate through design.
Collaborate effectively with engineers, founders, and marketers, sharing ideas and incorporating feedback.

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Job Details

Job Type: Full-time, 70 hr/week (50 hr/week onsite with flexible hours + 20 hr/week work from home)
Cash: $185k–$220k
Equity: 0.05%–0.15%
Location: Redwood City, CA, US
US Visas: Sponsors Visa & Green Card

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Other Benefits

100% medical, dental, vision insurance coverage
Unlimited breakfast, lunch, dinner, and snacks
Gym and daily commute fee reimbursement
Internet and phone bills covered

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Compensation Philosophy

Best Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.
Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.
High Ownership: Small teams, >$1M revenue/employee, and significant equity. We’re one of the top ranking startups at https://leanaileaderboard.com/.
Performance-Based: Offers tied to interview performance, not experience or past salaries.

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Interview Process

Online Assessment (30 min): Submit a portfolio showcasing branding, visual design, or motion graphics work (7 days to complete).
Technical Phone Interview (30 min): Virtual discussion on your design process, focusing on a past project or case study.
Creative Challenge Interview (30 min): Present a mock design solution for a Retell AI branding scenario.
Onsite/Virtual Interviews (2–3 hrs): Hosted in our office if located in the Bay Area or virtual, with three rounds:
1. Portfolio Review: Walk through your work and decision-making process.
2. Design Systems: Propose a scalable brand system for Retell AI.
3. Collaboration: Work with stakeholders to align on a creative brief.