We create next-level founder-led content strategies for busy founders

At Rethoric, we manage founder-led content marketing strategies on LinkedIn and newsletters for busy founders to amplify their brand awareness and lead generation at scale. By joining biweekly (twice a month) interview sessions. We help founders reflect on their meetings, conversations, experiences, lessons, and stories. We then use these to post eye-catching, thought-provoking content. This content positions them as thought leaders and industry authorities. The end goal is to drive attention from their ICP to generate leads, build credibility, and get customers at scale on autopilot.

Team Size:4
Location:San Diego, CA

Active Founders

Eduardo Mussali

4x founder with 2 exits and 16 years of experience building startups. Before YC founded one of the leading boutique fitness studio brands in Mexico, it had grown a team of +250. Before that, I managed the launch and Latam expansion of Deezer, a music-streaming unicorn. I also had one of the biggest exits in Latam (at the time) when Just-Eat acquired my startup.

Eduardo Mussali
Eduardo Mussali

Company Launches

TLDR: Rethoric is a data-driven thought leadership content creation as a service that amplifies the personal brands of busy founders with personalized content on LinkedIn, Twitter/X, and Newsletters to build credibility, attract funding, and acquire customers on autopilot.

📖 The Context:

Founder-led marketing is one of the most effective and high-converting acquisition strategies for startups.

That is why many founders are investing time and resources in building their personal brand

  • Garry Tan knows the importance of personal branding, so much so that he went in and created his own YouTube channel. https://www.youtube.com/c/garrytan
  • Ankur Nagpal, founder of Teachable (acquired by Hotmart), uses his personal brand as the main acquisition strategy for his current startup, Carry. https://twitter.com/ankurnagpal
  • Rahul Vohra, founder of Superhuman, leverages X to talk to customers and maintain his authority in the email space. https://twitter.com/rahulvohra
  • Dharmesh Shah, co-founder and CTO of Hubspot, posts almost daily on LinkedIn and X and has achieved a massive Thought Leadership authority in the tech space. https://twitter.com/dharmesh

And the list goes on…

😩 The Problem:

  • Founders are extremely busy and don’t have the time or energy to create content daily because they are swamped working on their startups.
  • Founders don’t know how to implement an effective organic content strategy
  • Traditional marketing methods like branding or paid ads don’t work how they used to and end up in unsustainable CACs

🚀 The solution

Rethoric is not an AI tool that writes content for you. World-class human writers and editors create all the content with your own voice based on your insights, lessons, experiences, and stories, which we extract on interview calls.

How it works:

  • Step 1: Join an Interview Call Twice a Month, during which we extract your expertise into optimized social-media-ready content.
  • Step 2: Approve Twice a Month - We send you 2-week content batches for review with unlimited revisions.
  • Step 3: Engage Online - We coach you to reply and start engaging in conversations in your comments.

🤩 Benefits of Investing in Your Personal Brand as a Founder

Save Time

Just a 45-minute call and a quick 15-minute content review every two weeks, and 5-10 minutes per day to reply and engage in the comments. We handle the rest, letting your personal brand flourish while you focus on what you do best.

Fundraise Easier

Position yourself as an industry authority. Our content showcases your thought leadership, attracting investors eager to support visionaries with proven insights and innovation track record.

Attract Top-Level Hires

When your personal brand shines, so does your appeal to high-caliber talent. They'll be lining up to work with you, drawn by the promise of being part of a visionary-led future.

Build Credibility and Status

As your stories and insights circulate, your status as an industry leader solidifies. Building a brand isn't just about being seen; it's about being recognized as the go-to expert in your field.

Reduce Your Acquisition Costs

With every post, tweet, and update, you're not just reaching an audience but building a community that lowers your overall acquisition costs as your organic reach grows.

See tangible ROI

Where the magic happens, the engagement, followers, and leads all translate into an organic sales funnel with a quantifiable impact on your startup's growth and valuation.

📈 Traction

25k MRR, 0% churn, launched 4 months ago.

🤝 The Team

Edu has founded 4 startups with 2 successful exits, bringing deep expertise in consumer and B2B SaaS and web3 space and an extensive network within the startup ecosystem.

Lev combines a rare mix of software engineer, copywriter, and ghostwriter skills with high proficiency in coding and crafting compelling narratives.

💌 Our Offer

We are opening 5 spots in May!

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