Product Marketing Lead

The Company

At Rollstack, we are revolutionizing the way businesses share and communicate data and insights. Organizations worldwide rely on slide decks and documents to make informed decisions, whether for leadership, clients, or partners. Yet, preparing these materials often consumes countless hours. Rollstack fully automates that.

We help some of the world's leading organizations—from mid-sized to public companies like SoFi, Zillow and Whirlpool—in automating their slide decks and documents. Headquartered in New York, we offer a remote-friendly workplace and are backed by Insight Partners and Y Combinator, the most successful startup incubator in the world that produced the likes of Airbnb, Twitch, Instacart, Dropbox, Reddit, Doordash, Stripe, Coinbase, etc.

Our team operates with speed and focus to deliver outsized impacts for our customers. We approach every challenge with first principles, never assuming things have to be done a certain way. We are a diverse team that believes intelligence and kindness go hand in hand, welcoming individuals from all backgrounds. Our persistence and rapid execution define us as a category leader and a future generational company.

About the Role

Rollstack is seeking a passionate and experienced Product Marketing Lead to drive our product marketing strategy and execution. You will be instrumental in defining and communicating the value of Rollstack's products to customers and the broader market. This role encompasses all traditional responsibilities of a Product Marketing Lead, including content creation, go-to-market strategy, and cross-functional collaboration.

As the Product Marketing Lead, you will craft compelling narratives that resonate with our target audiences, develop positioning and messaging that differentiates Rollstack in the market, and create content that drives engagement and adoption. You will report directly to our CEO and work closely with our Sales, Product, and Customer Success teams to ensure consistent and impactful communication across all channels.

What You Will Do

• Develop Go-to-Market Strategies: Lead the planning and execution of product launches and feature updates, ensuring alignment with company goals.
• Craft Compelling Messaging: Create clear and differentiated product positioning and messaging that resonates with target customers.
• Content Creation: Produce high-quality content such as whitepapers, case studies, blog posts, webinars, and sales collateral to support marketing campaigns and sales efforts.
• Customer Understanding: Conduct ongoing effort to better understander our customers and develop a deep empathy towards them.
• Sales Enablement: Equip the Sales team with the necessary tools, training, and content to effectively sell Rollstack's solutions.
• Customer Advocacy: Develop customer success stories and testimonials to showcase the value of Rollstack's products.
• Cross-Functional Collaboration: Work closely with Product Management to align on product roadmaps and with Customer Success to understand customer needs.
• Quota carrying: Own your metric and measure the effectiveness of product marketing initiatives to adjust strategies accordingly.
• Thought Leadership: Represent Rollstack at industry events, webinars, and conferences, positioning the company as a leader in the space.

Who We Are Looking For

• Experience: 7+ years in Product Marketing within a SaaS technology company, preferably in analytics, business intelligence, ML/AI, FP&A, or data-oriented sectors.
• Content Expertise: Strong skills in content creation, storytelling, and translating technical concepts into accessible narratives.
• Goal-driven: Own your metric, carry your number, exceed it.
• Strategic Thinker: Ability to develop and execute effective go-to-market strategies that drive product adoption.
• Collaborative: Proven ability to work cross-functionally with Product, Sales, and Customer Success teams.
• Martech Stack: Rollstack is platform-agnostic, but our current tools include HubSpot, Figma, Webflow, Notion, Canva, ChatGPT, and Slack. Ideal candidates will have experience with these or similar technologies and a proven ability to quickly adapt to new tools and platforms.
• Analytical Mindset: Data-driven approach to measuring marketing effectiveness and making informed decisions.
• Communication Skills: Exceptional written and verbal communication skills with high attention to detail.
• Customer-Centric: Deep empathy for customers and a passion for delivering outsized impact.
• Industry Knowledge: Familiarity with business intelligence and enterprise data analytics tools (e.g., Tableau, Looker, PowerBI) is a plus.
• Adaptable: Thrives in a fast-paced, autonomous, and dynamic startup environment.
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Why Join Us?

• Join a Y Combinator-backed company that’s transforming how people — from your friends and family to teams worldwide — work more efficiently.
• Collaborate with an exceptional team, including alums of companies like Amazon, Pinterest, Tesla, Nvidia, and AiFi.
• Enjoy a fully remote and diverse workplace.
• Join a world-class product and engineering team with a product that sells itself.
• Participate in bi-annual team offsites at dream destinations from your travel bucket list.
• Earn competitive pay and life-changing equity at a fast-growing, high-efficiency startup.

1. Behavioral interview (fit + background)
2. Exercise
3. Team chats